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master's thesis
Marketing - strategija na primjeru marke proizvoda Garnier
Diplomski rad
2024. urn:nbn:hr:145:540840
Jukić, Ivana
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Jukić, I. (2024). Marketing - strategija na primjeru marke proizvoda Garnier : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:540840

Jukić, Ivana. "Marketing - strategija na primjeru marke proizvoda Garnier : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:145:540840

Jukić, Ivana. "Marketing - strategija na primjeru marke proizvoda Garnier : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:145:540840

Jukić, I. (2024). 'Marketing - strategija na primjeru marke proizvoda Garnier : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 January 2025, https://urn.nsk.hr/urn:nbn:hr:145:540840

Jukić I. Marketing - strategija na primjeru marke proizvoda Garnier : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2024 [cited 2025 January 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:540840

I. Jukić, "Marketing - strategija na primjeru marke proizvoda Garnier : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:145:540840

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Metadata
TitleMarketing - strategija na primjeru marke proizvoda Garnier : Diplomski rad
Title (english)Marketing strategy on example of brand Garnier : Graduate paper
AuthorIvana Jukić
MentorMarija Ham (mentor)
Committee memberHelena Štimac (predsjednik povjerenstva)
Committee memberJelena Franjković (član povjerenstva)
Committee memberMarija Ham (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2024-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ovaj diplomski rad analizira sve sastavnice marketing – strategija koje su potrebne za uspješno poslovanje jednog poduzeća. U teorijskom dijelu rada definirat će se marketinške strategije te će se pobliže objasniti temeljne sastavnice marketing – strategija, analizirat će se vanjsko i unutarnje okruženje poduzeća. Također, detaljno će biti objašnjene vrste marketing strategija kao i značenje i utjecaj održive marketing strategije koja je iznimno važna za poslovanje u sadašnjem vremenu. Praktičnim dijelom prikazat će se korištenje različitih marketing – strategija u poslovanju Garniera. Detaljno će se analizirati upitnik i dobiveni rezultati. Analizom rezultata dobivenih upitnikom moći će se pobliže saznati preferencije potrošača, njihove dobne skupine, učestalost korištenja proizvoda, ali i upoznatost s održivom marketinškom strategijom. Na kraju rada analizirat će se marketing – strategije marke proizvoda Garnier, točnije analizirat će se tržište kao i konkurencija koju ova marka ima. Na temelju ove analize ponudit će se rješenja koja mogu poboljšati i unaprijediti marketing – strategije ove marke proizvoda.
Abstract (english)
This graduation thesis analyzes all the components of marketing strategies that are necessary for the successful business of a company. In the theoretical part of the work, marketing strategies will be defined and the fundamental components of marketing strategy will be explained in more detail, the external and internal environment of the company will be analyzed. Also, the types of marketing strategies will be explained in detail, as well as the meaning and impact of a sustainable marketing strategy, which is extremely important for business today. The practical part will show the use of different marketing strategies in the business of Garnier. The questionnaire and the obtained results will be analyzed in detail. By analyzing the results of the questionnaire, it will be possible to learn more about consumer preferences, their age groups, the frequency of product use, as well as familiarity with a sustainable marketing strategy. At the end of the work, the marketing strategy of the product brand Garnier will be analyzed, more precisely, the market will be analyzed as well as the competition that this brand has. Based on this analysis, solutions will be offered that can improve and advance the marketing strategy of this product brand.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:540840
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: SVEUČILIŠNI MAGISTAR/MAGISTRA EKONOMIJE (SVEUČILIŠNI MAGISTAR/MAGISTRA EKONOMIJE)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2025-01-23 09:11:10