A business model is a company's plan or diagram that shows how it will compete, use is resources, structure relationships, treat customers and create value in order to survive on the basis of its profits. The empirical part oft he paper describes four companies that have been engaged in network marketing for many years (Avon, Amway, Herbalife, Tupperware). The bussinees model for Herbalife is presented. Analyzing the canvas, it is very important to create an offer for the customer that he will recognize and maintain a quality relationship with customers. The cost structure and key resources are elements of the plan that depend to the greatest extent on the activity the company is engaged in. Distribution channels, market segment and key activities are business model elements that differ from company to company and can be the basis for creating a competitive advantages. Herbalife is a business model as well as a company engaged in network marketing. We can conclude that network marketing, like Herbalife, is a completely legal from of business that is accepted in all parts oft he world. Network marketing can be defined as a form business in which the company rewards the distributor with a certain percentage of commission for each new user he brings to the network, that is, to whom he sells a product from the company. Also, the distributor has the opportunity to earn passive income, if one of the persons he registered sells products to another person thus attracts new distributors to the network. As part of this work, a survey was conducted that showed that the majority of respondents had heard and recognized what network marketing is. Also, most of them recognized that Herbalife is a MLM company, they correctly answered that it deals with health and nutrition, and most of them answered that the key competencies for success are self-confidence and persistence. On the other hand, opinions are divided on whether network marketing is related to pyramid schemes, and the same opinion on whether network marketing is the business of the future.