Socially responsible entrepreneurship means doing business in a way that has no negative impact on society and the environment and includes ethical, philanthropic, financial and environmental responsibility. It is a strategy most commonly used by large companies and retail chains, and the responsibility for the activities of this type of business increases as the company's performance increases. Doing business according to the standards of socially responsible corporate governance strengthens the trust of consumers and employees and directly contributes to the recognition of the quality of the brand and the achievement of a competitive advantage. It helps companies reduce the risk of employee discrimination, conserve natural resources and avoid activities that can lead to lawsuits and legal disputes. CSR activities influence the emergence of positive consumer responses, which largely depend on the extent to which they understand the importance of integrating these activities into the company's operations. Determinants of socially responsible action include competition, management perception and stakeholder influence leading to the achievement of specific benefits such as financial performance and shareholder value. Improving the company's internal performance can be achieved through these activities as they impact employee productivity and the external results of the company's management. All companies have a responsibility to their stakeholders, which include suppliers, consumers, employees, shareholders and the local community. In the cosmetics industry, socially responsible behavior includes the use of natural ingredients in production and compliance with legal regulations with the aim of preserving the environment, health and quality of life of the community. The aim of the paper is to highlight the socially responsible operations of drugstore chains and to examine how the public perceives the importance of incorporating social responsibility into the operations of drugstore chains.