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master's thesis
Utjecaj kulture na međunarodno poslovanje
Diplomski rad
2024. urn:nbn:hr:145:882080
Rado, Lovro
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

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Rado, L. (2024). Utjecaj kulture na međunarodno poslovanje : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:882080

Rado, Lovro. "Utjecaj kulture na međunarodno poslovanje : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:145:882080

Rado, Lovro. "Utjecaj kulture na međunarodno poslovanje : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:145:882080

Rado, L. (2024). 'Utjecaj kulture na međunarodno poslovanje : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 31 January 2025, https://urn.nsk.hr/urn:nbn:hr:145:882080

Rado L. Utjecaj kulture na međunarodno poslovanje : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2024 [cited 2025 January 31] Available at: https://urn.nsk.hr/urn:nbn:hr:145:882080

L. Rado, "Utjecaj kulture na međunarodno poslovanje : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:145:882080

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Metadata
TitleUtjecaj kulture na međunarodno poslovanje : Diplomski rad
Title (english)Cultural impact on International Business Operations : Graduate paper
AuthorLovro Rado
MentorIvana Barković Bojanić (mentor)
Committee memberJerko Glavaš (predsjednik povjerenstva)
Committee memberAleksandar Erceg (član povjerenstva)
Committee memberIvana Barković Bojanić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2024-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Ovaj rad istražuje utjecaj kulturne raznolikosti na međunarodno poslovanje kroz analizu triju multinacionalnih kompanija: McDonald'sa, IKEA-e i Coca-Cole. Korištenjem teorijskih okvira o kulturnim razlikama i globalizaciji, rad se fokusira na prilagodbu poslovnih strategija različitim kulturnim kontekstima. Proučavanje pokazuje kako ove kompanije uspješno integriraju globalne operativne standarde s lokalnim preferencijama, osiguravajući konkurentnost i uspjeh na globalnom tržištu. Ključna saznanja uključuju važnost kulturnog razumijevanja, prilagodbe proizvoda i usluga te razvoja specifičnih marketinških kampanja koje rezoniraju s lokalnim potrošačima.
Abstract (english)
This thesis explores the impact of cultural diversity on international business through the analysis of three multinational companies: McDonald's, IKEA, and Coca-Cola. Using theoretical frameworks on cultural differences and globalization, the study focuses on adapting business strategies to different cultural contexts. The research shows how these companies successfully integrate global operational standards with local preferences, ensuring competitiveness and success in the global market. Key findings include the importance of cultural understanding, product and service adaptation, and the development of specific marketing campaigns that resonate with local consumers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:882080
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: SVEUČILIŠNI MAGISTAR/MAGISTRA EKONOMIJE (SVEUČILIŠNI MAGISTAR/MAGISTRA EKONOMIJE)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2025-01-31 11:18:08