The subject of this thesis is the development of a marketing plan for Hotel Royal. Marketing plans are essential tools in business operations as they guide marketing activities towards the goals and needs of the market. The marketing plan for Hotel Royal will focus on creating special offers and strengthening the hotel's brand recognition through marketing strategies. The plan will include market analysis to identify target segments and marketing activities tailored to the needs and desires of consumers. Furthermore, the aim of this work is to raise awareness and attract both new and returning guests through digital advertising and social media (Facebook, Instagram, LinkedIn, Google Ads, and mailing lists). The key competitive advantages of Hotel Royal will include market differentiation. Additionally, special offers such as a restaurant, spa and wellness services, and tourist tours will be tailored for guests seeking relaxation and leisure. It is important to mention that Hotel Royal is currently undergoing renovation and is preparing for a new opening with an emphasis on preserving its traditional features, new services, and additional amenities. This marketing plan will focus on promoting the hotel's new features, highlighting its tradition and modernity as well as enhanced services. Through targeted marketing strategies, Hotel Royal will aim to attract returning guests and new visitors. The goal is for Hotel Royal to establish a competitive position in the city of Osijek, offering unique services to its guests through new services and various marketing strategies.