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undergraduate thesis
Primjena oglašavanja u marketingu ideja
2016. urn:nbn:hr:145:942142
Kursar, Antonio
Josip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Chair of Marketing

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Kursar, A. (2016). Primjena oglašavanja u marketingu ideja (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:942142

Kursar, Antonio. "Primjena oglašavanja u marketingu ideja." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:942142

Kursar, Antonio. "Primjena oglašavanja u marketingu ideja." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:942142

Kursar, A. (2016). 'Primjena oglašavanja u marketingu ideja', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, accessed 08 December 2023, https://urn.nsk.hr/urn:nbn:hr:145:942142

Kursar A. Primjena oglašavanja u marketingu ideja [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek; 2016 [cited 2023 December 08] Available at: https://urn.nsk.hr/urn:nbn:hr:145:942142

A. Kursar, "Primjena oglašavanja u marketingu ideja", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:942142

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Metadata
TitlePrimjena oglašavanja u marketingu ideja
AuthorAntonio Kursar
MentorMane Medić (mentor)
Committee memberMane Medić (predsjednik povjerenstva)
Committee memberBlaženka Hadrović Zekić (član povjerenstva)
Committee memberJosip Mesarić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
(Chair of Marketing)
Osijek
Defense date and country2016-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Naziv ovog završnog rada jest Primjena oglašavanja u marketingu ideja. Kroz predstavljeni rad postavljen je glavni cilj objasniti marketing ideja kao neovisnu granu marketinga te navedeni teorijski predložak upotpuniti oglašavačkim primjerima. Pisanjem rada na ovu temu pokušano je, jednu gotovo apstraktnu temu pojednostaviti, uzimajući u obzir dostupnu literaturu na hrvatskom i engleskom jeziku, a upotrebom interneta kao suvremenog izvora, primjerima dočarati mogućnosti koje ova grana marketinga posjeduje. Iako je ideja i ideologija mnoštvo, za glavnu vodilju u radu odabrana je ideja zaštite okoliša koja se u posljednje vrijeme provlači kroz raznovrsne odluke, te koja doživljava sve veću važnost među građanima svijeta.
Abstract (english)
The name of presented dissertation is Applied advertising of Marketing of ideas. Through presented dissertation main goal that has been settled is to determine Marketing of ideas as an independent field of marketing and to complete stated theoretical knowledge with advertising examples. While writing the dissertation, it was attempted to simplify, almost abstract, topic by taking into consideration the available literature on both Croatian and English language and with the usage of the internet, as modern source, to evoke with examples all the possibilities which this field of marketing possess. Although there are many ideas and ideologies, for the main one in this dissertation it is chosen to be the idea of environmentalist, which is lately trying to be a part of all kind of decisions and which is lately experiencing bigger importance among citizens of the World.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:942142
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Public noteKljučne riječi izdvojio knjižničar
Created on2016-11-21 08:28:01