prikaz prve stranice dokumenta Etika u marketingu
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undergraduate thesis
Etika u marketingu
2016. urn:nbn:hr:145:285703
Blažević, Martina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Blažević, M. (2016). Etika u marketingu (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:285703

Blažević, Martina. "Etika u marketingu." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:285703

Blažević, Martina. "Etika u marketingu." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:285703

Blažević, M. (2016). 'Etika u marketingu', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 15 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:285703

Blažević M. Etika u marketingu [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2024 November 15] Available at: https://urn.nsk.hr/urn:nbn:hr:145:285703

M. Blažević, "Etika u marketingu", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:285703

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Metadata
TitleEtika u marketingu
AuthorMartina Blažević
MentorMane Medić (mentor)
Committee memberMane Medić (predsjednik povjerenstva)
Committee memberDražen Ćućić (član povjerenstva)
Committee memberZdravko Tolušić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2016-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U današnje vrijeme ubrzanog razvoja, te velike i jake konkurencije uspješna poduzeća se svakodnevno susreću sa izborom između poštenog i nepoštenog, etičnog i neetičnog pristupa svojim klijentima i potencijalnim kupcima. Etika kao disciplina daje nam odgovore na neka pitanja koja nas povezuju s našim moralnim načelima i društvenom odgovornošću. Kao za etiku i moral, i za marketing možemo reći da je vrlo stari proces. Razvojem industrije, povećavala se potreba za daljnjim razvojem marketinga, a oko sredine 20. stoljeća marketing i njegov razvoj postaje nužna potreba kako bi određena tvrtka pratila tržište i ostvarivala profit. U svakodnevnom poslovanju marketinški stručnjaci se susreću sa situacijama u kojima se pitaju što je ispravno učiniti, čak i ako poduzimajući određenu aktivnost neće doći u sukob sa zakonom ili povrijediti pravila tvrtke. Te moralno problematične poslovne situacije smatraju se etičkim dilemama u kojima si treba postaviti pitanja o tome hoće li učinjeno biti pravedno i jednako dobro za sve uključene strane, te je li to uistinu ispravan postupak s kojim se treba ponositi i hvaliti.
Abstract (english)
At the present time of rapid development and great and strong competition successful companies are daily faced with a choice between honest and dishonest, ethical and unethical approach to their clients and potential buyers. Ethics as a discipline gives us answers to some questions that connect us with our moral principles and social responsibility. As for ethics and morals, we can say for marketing too that it is a very old process. With the development of the industry, the need for further development of marketing is increasing and around the mid 20th century marketing development of marketing becomes a necessity to a certain company followed the market and realized profits. In everyday business marketers are faced with situations in which they need to decide to do the right thing, even if taking a particular activity will not be in conflict with the law or violate the rules of the company. These morally problematic business situations are considered ethical dilemmas in which you should ask questions about whether will it be fair and right as well for all parties involved, and is it really correct procedure with which to be proud and brag.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:285703
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-11-22 08:18:27