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master's thesis
Google Adwords u online oglašavanju
2016. urn:nbn:hr:145:440096
Andrišić, Vedran
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Andrišić, V. (2016). Google Adwords u online oglašavanju (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:440096

Andrišić, Vedran. "Google Adwords u online oglašavanju." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:440096

Andrišić, Vedran. "Google Adwords u online oglašavanju." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:440096

Andrišić, V. (2016). 'Google Adwords u online oglašavanju', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:440096

Andrišić V. Google Adwords u online oglašavanju [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:145:440096

V. Andrišić, "Google Adwords u online oglašavanju", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:440096

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Metadata
TitleGoogle Adwords u online oglašavanju
AuthorVedran Andrišić
MentorMane Medić (mentor)
Committee memberMane Medić (predsjednik povjerenstva)
Committee memberJerko Glavaš (član povjerenstva)
Committee memberBoris Crnković (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2016-09-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Online oglašavanje postalo je gotovo presudno u svakom poslovanju. Sve više tvrtki shvaća njegovu važnost, te se okreću u dodatna ulaganja ne bi li iskoristili sve prednosti koje im online oglašavanje kao takvo pruža. Ono što je svakako ključno je dobro razumijevanje razlike između online oglašavanja, te onog tradicionalnoga jer su one vrlo velike, kao i razumijevanje odnosa uloženog i dobivenog prilikom korištenja suvremenog online oglašavanja. Također, kako bi se sve prethodno navedeno moglo potkrijepiti rezultati korištenja online oglašavanja, točnije Google Adwords platforme, konkretno će se prikazati na stvarnim rezultatima kampanja koje su vodile jedne od najuspješnijih digitalnih agencija u Republici Hrvatskoj.
Abstract (english)
Online advertising has become almost crucial to any business. More and more companies realize the importance of, and are turning to additional investments in order to take full advantage of their online advertising as such offers. What is certainly crucial to a good understanding of the differences between online advertising, and that traditional because they are very large, as well as understanding of the relationship of investment and gain when using modern online advertising. Also, to all the above could corroborate the results of the use of online advertising, specifically Google Adwords platform, specifically to show the actual results of the campaign conducted by one of the most successful digital agencies in Croatia.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:440096
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-11-22 11:21:41