prikaz prve stranice dokumenta Politički marketing
Access restricted to students and staff of home institution
undergraduate thesis
Politički marketing
2016. urn:nbn:hr:145:194131
Ateljević, Tino
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Ateljević, T. (2016). Politički marketing (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:194131

Ateljević, Tino. "Politički marketing." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:194131

Ateljević, Tino. "Politički marketing." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:194131

Ateljević, T. (2016). 'Politički marketing', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:194131

Ateljević T. Politički marketing [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:145:194131

T. Ateljević, "Politički marketing", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:194131

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Metadata
TitlePolitički marketing
AuthorTino Ateljević
MentorMane Medić (mentor)
Committee memberMane Medić (predsjednik povjerenstva)
Committee memberBlaženka Hadrović Zekić (član povjerenstva)
Committee memberDražen Ćućić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2016-09-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Politika, umijeće upravljanja državom ili drugom političkom zajednicom, te svi postupci upravljanja koji se očituju u organiziranim oblicima društvenoga djelovanja i društvenim institucijama putem kojih ljudi teže ostvarivanju svojih društvenih interesa i reguliranju općih poslova zajednice. Politika je prisutna u svakom društvenom odnosu u kojem se izražavaju interesi pojedinca. Svaki pojedinac koji želi doprinijeti društvu kroz svoje političko djelovanje potreban je politički legitimitet. Legitimitet može dobiti jedino putem demokratskih izbora. Političar da bi dobio povjerenje građana za obnašanje vlasti mora jasno i nedvosmisleno prezentirati svoje politički program kojim će doprinijeti boljem i kvalitetnijem životu svakog člana zajednice. Upravo zato se javlja potreba za političkim marketingom kako bi poruka koju šalju političari došla do što većeg broja potencijalnih glasača. Kroz vrijeme načini i sredstva kojim određena poruka putuje su se mijenjali, ali cilj je ostao isti, uvjeriti birača da su baš oni ti koji će zagovarati njihove interese.
Abstract (english)
Politics, it is the art of governing the state or other political community, and all management procedures which are manifested in organized forms of social action and social institutions through which people seek to achieve their social interests and the regulation of the general affairs of the community. Politics is present in every social relation in which are expressed interests of the individual. Any individual who wants to contribute to society through its political action requires political legitimacy. Legitimacy can be obtained only through democratic elections. To gain the trust of citizens politician must be clear about his political program which will contribute to better quality of life of every member of the community. That is why there is a need for political marketing, to get the message they are sending to the largest possible number of potential voters. Over time, the ways and means by which certain messages travel was changed but the goal remains the same, to convince voters that they are the ones who will advocate their interests.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:194131
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-11-23 12:24:57