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master's thesis
Strategija oglašavanja putem društvene mreže Facebook
2016. urn:nbn:hr:145:236586
Japarić, Kristina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Chair of Marketing

Cite this document

Japarić, K. (2016). Strategija oglašavanja putem društvene mreže Facebook (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:236586

Japarić, Kristina. "Strategija oglašavanja putem društvene mreže Facebook." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:236586

Japarić, Kristina. "Strategija oglašavanja putem društvene mreže Facebook." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:236586

Japarić, K. (2016). 'Strategija oglašavanja putem društvene mreže Facebook', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, accessed 16 September 2023, https://urn.nsk.hr/urn:nbn:hr:145:236586

Japarić K. Strategija oglašavanja putem društvene mreže Facebook [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek; 2016 [cited 2023 September 16] Available at: https://urn.nsk.hr/urn:nbn:hr:145:236586

K. Japarić, "Strategija oglašavanja putem društvene mreže Facebook", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:236586

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Metadata
TitleStrategija oglašavanja putem društvene mreže Facebook
AuthorKristina Japarić
MentorMarija Ham (mentor)
Committee memberMarija Ham (predsjednik povjerenstva)
Committee memberHelena Štimac (član povjerenstva)
Committee memberMarina Stanić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
(Chair of Marketing)
Osijek
Defense date and country2016-09-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Društvene mreže predstavljaju virtualnu platformu na kojoj se nalazi veliki broj aktivnih korisnika koji kontinuirano raste iz dana u dan. Zbog toga se gospodarskim subjektima pružila mogućnost za kreiranje strategije oglašavanja putem društvenih mreža. Prednosti društvenih mreža pružile su mogućnost da gospodarski subjekti dopru do svojeg ciljnog segmenta. Najvažnija prednost društvenih mreža je što se kod ovakvog oblika oglašavanja ostvaruje interaktivnost između oglašivača i potencijalnog kupca. Postoje mnogobrojne društvene mreže koje gospodarskim subjektima stoje na raspolaganju, među kojima je po broju aktivnih korisnika Facebook i dalje u vodećoj poziciji sa gotovo 1,6 milijardi korisnika. Bilo koja tvrtka koja donese odluku o tome da se planira oglašavati putem društvenih mreža, ovu društvenu mrežu treba imati među svojim alternativama. Kolika je učinkovitost oglašavanja putem društvenih mreža može se utvrditi uz pomoć različitih internetskih alata. Među njima je i Google Analytics koji pruža gospodarskom subjektu uvid u pokazatelje na temelju kojih se može utvrditi kolika je isplativost oglašavanja putem društvenih mreža preko kojih se oglašava.
Abstract (english)
Social networks are a virtual platform where we can find a large number of active users which is continuously growing every day. Thanks to this, companies have the opportunity to create strategies of advertising on social networks. The benefits of social networks provide the ability for companies to reach out to their target segment. The most important benefit of advertising on social networks is achieving interactivity between the seller and potential buyer. There are a lot of social networks which are available to companies. Facebook is one of them with 1,6 billion of active users and with this number is still in leader position. Because of that, Facebook is alternative to every company that wants to try that type of advertising. Effectiveness of advertising on social networks can be established with the help of various online tools. One of them is Google Analytics which provides access to data to companies. Based on that data we can see profitability of advertising on social networks.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:236586
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-11-29 16:51:35