prikaz prve stranice dokumenta 4-D branding
Access restricted to students and staff of home institution
undergraduate thesis
4-D branding
2016. urn:nbn:hr:145:273759
Šokac, Ana
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Šokac, A. (2016). 4-D branding (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:273759

Šokac, Ana. "4-D branding." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:273759

Šokac, Ana. "4-D branding." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:273759

Šokac, A. (2016). '4-D branding', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 15 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:273759

Šokac A. 4-D branding [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2024 November 15] Available at: https://urn.nsk.hr/urn:nbn:hr:145:273759

A. Šokac, "4-D branding", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:273759

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Metadata
Title4-D branding
AuthorAna Šokac
MentorMane Medić (mentor)
Committee memberMane Medić (predsjednik povjerenstva)
Committee memberBlaženka Hadrović Zekić (član povjerenstva)
Committee memberJerko Glavaš (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2016-09-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Brand igra vodeću ulogu na tržištu jer omogućuje odvijanje velikog toka ponude i potražnje. Osim samog proizvoda koji predstavlja, brand uključuje i kvalitetu poduzeća i proizvoda, način poslovanja te komunikaciju sa tržištem. Upravo zbog tog razloga, ovo područje je zanimljivo marketinškim stručnjacima koji imaju omogućeno mjesto za kreativnost i ostvarivanje planova. Brand privlači kupce zbog izraženog životnog stila i prilagođava im se. Na temelju toga, poduzeća s vremenom postaju vodeće tvrtke koje su na visokoj poziciji ostvarenoj velikom prodajom i to zbog velikog zanimanja krajnjih kupaca. Potrebno je odrediti četiri dimenzije branda kako bi smo postali svjesni njegovih snaga i slabosti. Osim navedenoga, taj se alat može koristiti i za stvaranje novog ali i za analiziranje strateških opcija postojećeg branda. Kvalitetan marketing i dobro iskorišten alat - 4D branding predstavlja kartu koja vodi do srca potrošača te stvaranja emocionalnih veza sa njima.
Abstract (english)
Brand plays a leading role in the market because it allows process of a large flow of supply and demand. In addition to the product that represents, brand including quality of the company and product, method of operation and communication with the market. Precisely for this reason, this area is interesting for marketers which is provided a place for creativity and execution of plans. Brand attracts customers because of their lifestyle and adjusts them. Based on that, the company eventually becoming the leading companies that have a high position achieved great sales due to the great interest of customers. It is necessary to determine the dimensions of brand, to make us aware of his strengths and weaknesses . In addition, this tool can also be used to create a new brand but also for analyzing strategic options of the existing brand. Quality marketing and well-used tool - 4D branding represents a map that leads to the hearts of consumers and to create emotional connection with them.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:273759
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-11-30 10:45:56