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master's thesis
Društveno odgovorno poslovanje
2016. urn:nbn:hr:145:392021
Aman, Dejan
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

Cite this document

Aman, D. (2016). Društveno odgovorno poslovanje (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:392021

Aman, Dejan. "Društveno odgovorno poslovanje." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:392021

Aman, Dejan. "Društveno odgovorno poslovanje." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:392021

Aman, D. (2016). 'Društveno odgovorno poslovanje', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 25 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:392021

Aman D. Društveno odgovorno poslovanje [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2024 December 25] Available at: https://urn.nsk.hr/urn:nbn:hr:145:392021

D. Aman, "Društveno odgovorno poslovanje", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:392021

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Metadata
TitleDruštveno odgovorno poslovanje
AuthorDejan Aman
MentorZdravko Tolušić (mentor)
Committee memberZdravko Tolušić (predsjednik povjerenstva)
Committee memberDrago Ružić (član povjerenstva)
Committee memberBlaženka Hadrović Zekić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2016-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Primjena društveno odgovornog poslovanja danas je sve popularnija i postala je ustaljenom praksom u razvijenom svijetu, prvenstveno zato što se pokazalo kako od ovakve prakse imaju koristi svi uključeni. Bit društvene odgovornosti sastoji se u održavanju dobrih odnosa, ne samo s potrošačima, već sa svima zainteresiranima za poslovanje poduzeća. Primjena društveno odgovornoga poslovanja pomaže i u učinkovitosti poslovanja. U Hrvatskoj postoji cijeli niz aktivnosti na području društvene odgovornosti poduzeća i ne postoje zapreke prakticiranju iste, no dobar dio tih aktivnosti nije strateški osmišljen, strukturiran ili obuhvaćen izvještajima te je još uvijek zamjetan nedostatak odgovarajućih mjera za poticanje društvene odgovornosti. Pozitivnih primjera društvene odgovornosti ima na desetke, a u radu se analizira primjena društvene odgovornosti kod Atlantic Grupe, Podravke i Ericsson Nikole Tesle.
Abstract (english)
Implementation of corporate social responsibility is becoming more popular today and has become established practice in the developed world, primarily because it has been shown that everyone involvedbenefitfrom these practices. Core of social responsibility is to maintain good relations, not only with customers, but with all those interested in corporate actions.Implementation of social responsibility aids in business efficiency. In Croatia there is a whole range of activities in the area of corporate social responsibility and there are no obstacles to the pursuit the same, but most of these activities are not strategically designed, structured or covered by these reports and there is still a considerable lack of appropriate measures for the promotion of social responsibility. There are dozens of positive example of social responsibility and this paper analyses the implementation of social responsibility at Atlantic Group, Podravka and Ericsson Nikola Tesla.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:392021
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-12-02 09:11:21