prikaz prve stranice dokumenta Gerila marketing
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master's thesis
Gerila marketing
2016. urn:nbn:hr:145:608588
Čuni Kovačić, Marijeta
Josip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Chair of Marketing

Cite this document

Čuni Kovačić, M. (2016). Gerila marketing (Master's thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:608588

Čuni Kovačić, Marijeta. "Gerila marketing." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:608588

Čuni Kovačić, Marijeta. "Gerila marketing." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:608588

Čuni Kovačić, M. (2016). 'Gerila marketing', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, accessed 22 March 2023, https://urn.nsk.hr/urn:nbn:hr:145:608588

Čuni Kovačić M. Gerila marketing [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek; 2016 [cited 2023 March 22] Available at: https://urn.nsk.hr/urn:nbn:hr:145:608588

M. Čuni Kovačić, "Gerila marketing", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:608588

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Metadata
TitleGerila marketing
Title (english)GUERRILLA MARKETING
AuthorMarijeta Čuni Kovačić
MentorMane Medić (mentor)
Committee memberMane Medić (predsjednik povjerenstva)
Committee memberJerko Glavaš (član povjerenstva)
Committee memberDomagoj Karačić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
(Chair of Marketing)
Osijek
Defense date and country2016-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Gerilski marketing je strategija oglašavanja, nekonvencionalan način pomoću kojih tvrtke mogu učinkovito bez većih troškova predstavljati novi proizvod ili uslugu. Gerila marketing izaziva veliki interes potencijalnih kupaca jer predstavlja nešto novo i neuobičajeno. Primjenjuju ga mala i srednja poduzeća koja su ograničena financijskim sredstvima, a gerilski marketing im pruža jednostavnost i sigurnost u poslovnom svijetu današnjice. Cilj gerila marketinga je, prije svega, šokirati i iznenaditi potencijalnog potrošača, ali i potaknuti osjećaje kod ciljane grupe potrošača. Temelji se na taktikama, inovativnim marketinškim alatima i strategijama oblikovanima za potrebe poticanja brže reakcije ciljane publike. Cilj ovog diplomskog rada je analiziranje mogućnosti primjene gerilskog marketinga u poslovanju poduzeća.
Abstract (english)
Guerrilla marketing is an advertisement strategy which represents an unconventional way for businesses to promote a new product or service effectively and on low budget. Since it represents something new and peculiar, guerrilla marketing sparks potential buyers' interest. Small and medium-sized enterprises tend to practise guerrilla marketing due to its simplicity and sense of security in the business world of today. The main goal of guerrilla marketing is to shock and surprise the potential buyer, but also to arouse emotions within the target market. It is based on tactics, innovative marketing tools and strategies designed to provoke a quick reaction of the target market. The objective of this thesis is to analyse the possibilities of applicability of guerrilla marketing in business.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:608588
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-12-02 13:28:29