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master's thesis
Integrirana marketing komunikacija i njezin utjecaj na potrošača
2016. urn:nbn:hr:145:621339
Saleh, Adnan
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Saleh, A. (2016). Integrirana marketing komunikacija i njezin utjecaj na potrošača (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:621339

Saleh, Adnan. "Integrirana marketing komunikacija i njezin utjecaj na potrošača." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:621339

Saleh, Adnan. "Integrirana marketing komunikacija i njezin utjecaj na potrošača." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:621339

Saleh, A. (2016). 'Integrirana marketing komunikacija i njezin utjecaj na potrošača', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 07 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:621339

Saleh A. Integrirana marketing komunikacija i njezin utjecaj na potrošača [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2024 December 07] Available at: https://urn.nsk.hr/urn:nbn:hr:145:621339

A. Saleh, "Integrirana marketing komunikacija i njezin utjecaj na potrošača", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:621339

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Metadata
TitleIntegrirana marketing komunikacija i njezin utjecaj na potrošača
AuthorAdnan Saleh
MentorMane Medić (mentor)
Committee memberMane Medić (predsjednik povjerenstva)
Committee memberDražen Ćućić (član povjerenstva)
Committee memberBlaženka Hadrović Zekić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2016-11-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Cilj ovog rada je objasniti koje sve oblike integrirane marketinške komunikacije poduzeća moraju koristiti u svojem poslovanju ukoliko žele biti najbolji na tržištu. Također cilj je prikazati i kroz koje sve faze prolazi potrošač prilikom odluke o kupnji nekog proizvoda. Što sve utječe na njegovu odluku o kupnji proizvoda, te na što sve poduzeća trebaju obratiti pažnju. Danas je potrošač centar poslovanja poduzeća, te biti uspješan na tržištu znači pratiti potrebe i želje potrošača, kao i njegove navike.
Abstract (english)
The aim of this work is explain which all forms of integrated marketing communication must the Company use in their business if they want to be the best on the Market. Also an aim is to present of the which all phases of passing a costumer when making a decisions about buying a product. What all influence on they decision about buying a product and on what companies need to pay attention. Today is costumer center of business enterprise and be successful in the market means to follow the needs and desires of costumers, as well as his habits.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:621339
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-12-15 12:53:33