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undergraduate thesis
Utjecaj marketinga na djecu
2016. urn:nbn:hr:145:551710
Pantaler, Nataša
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Cite this document

Pantaler, N. (2016). Utjecaj marketinga na djecu (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:551710

Pantaler, Nataša. "Utjecaj marketinga na djecu." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:551710

Pantaler, Nataša. "Utjecaj marketinga na djecu." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:551710

Pantaler, N. (2016). 'Utjecaj marketinga na djecu', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 05 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:551710

Pantaler N. Utjecaj marketinga na djecu [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2025 April 05] Available at: https://urn.nsk.hr/urn:nbn:hr:145:551710

N. Pantaler, "Utjecaj marketinga na djecu", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:551710

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Metadata
TitleUtjecaj marketinga na djecu
AuthorNataša Pantaler
MentorMane Medić (mentor)
Committee memberMane Medić (predsjednik povjerenstva)
Committee memberHrvoje Serdarušić (član povjerenstva)
Committee memberAntun Šundalić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2016-07-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Osnovu međuljudskih odnosa čini komunikacija i sve što se u životu radi neodvojivo je od nje. Koristi se svakodnevno na različite načine, čak i kroz ignoriranje ili šutnju koja je također vid komunikacije. Vid komunikacije na koji ću se osvrnuti u ovoj temi je komunikacija u vidu marketinga, odnosno utjecaj marketinga na djecu kao na najranjiviju skupinu. Marketinške poruke ne vezuju se samo za riječi, već i za pokret, govor tijela, izraz lica, ton glasa, boje, zvuk, sliku, skrivene podsvjesne... More poruke te druge elemente neverbalne komunikacije. Možemo reći da čovjek povremeno govori, ali neprestano priopćava. Najvažnija stvar u marketingu je uspješno percipiranje odaslane poruke. Napokon, predmet komunikacije u vidu marketinga i njegova utjecaja na okolinu jedan je od najsloženijih i najzanimljivijih koji uopće postoje: to je predmet međusobnog djelovanja i utjecaja ljudi na konkretan, indirektan ili skriven način. „Nema ništa ljepše od razgovora kad zaista imaš što reći, kada imaš moć da samim riječima probudiš kemijske reakcije u tijelu svog slušatelja.“ David Carkeet Da li je to doista tako i u kontekstu utjecaja marketinških poruka na djecu, pokušat ću istražiti i zaključiti kroz svoj rad. Less
Abstract (english)
The base of human relationships is communication and everything else in life inseparably involves communications. It is used on a daily basis in different ways even troughs ignore or silence that is also a kind of communication. The type of communication to which I am going to refer in this subject is communication in marketing regarding the influence of marketing on the children as most vulnerable group of our community. Marketing message relate not only to words but also to movement, body... More language, face expression, tone of the voice, colors, sounds, hidden subliminal messages and other nonverbal elements of communication. We could say that the man occasionally speaks but constantly communicates. The most important thing in marketing is a successful perception of the transmitted message. Finally the subject of the communication as marketing and its influence on the environment is one of the most complicated and interesting that exist: it is a case of mutual activity and the impact of people on concrete, indirect or hidden mode. “There is nothing more beautiful than a conversation when you really have something to say, when you have the power to evoke chemical reaction in your listeners body only through words.” David Carkeet Is it really so in the context of the influence of the marketing message on the children, I will try to investigate and conclude in this work. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:551710
Study programmeTitle: professional study accounting
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-12-19 15:16:40
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