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undergraduate thesis
Uloga marketinga u suvremenom bankarstvu
2016. urn:nbn:hr:145:449508
Vidović, Ines
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Cite this document

Vidović, I. (2016). Uloga marketinga u suvremenom bankarstvu (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:449508

Vidović, Ines. "Uloga marketinga u suvremenom bankarstvu." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:449508

Vidović, Ines. "Uloga marketinga u suvremenom bankarstvu." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:449508

Vidović, I. (2016). 'Uloga marketinga u suvremenom bankarstvu', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 05 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:449508

Vidović I. Uloga marketinga u suvremenom bankarstvu [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2025 April 05] Available at: https://urn.nsk.hr/urn:nbn:hr:145:449508

I. Vidović, "Uloga marketinga u suvremenom bankarstvu", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:449508

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Metadata
TitleUloga marketinga u suvremenom bankarstvu
AuthorInes Vidović
MentorMane Medić (mentor)
Committee memberMane Medić (predsjednik povjerenstva)
Committee memberHrvoje Serdarušić (član povjerenstva)
Committee memberAntun Šundalić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2016, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U današnjem užurbanom načinu života svatko pokušava na razne načine uštedjeti vrijeme te ga uložiti u kvalitetnije stvari. Upravo iz tog razloga banke pokušavaju na vrlo konkurentnom tržištu pridobiti nove korisnike i zadržati one postojeće, te se koriste raznim marketinškim strategijama kako bi ostvarile taj cilj. Jedan od glavnih noviteta koje su banke razvile jest Internet bankarstvo, koje premješta rad i komunikaciju banka i korisnika na Internet te ne zahtjeva osobni dolazak korisnika u... More poslovnicu. Također, ono omogućuje provođenje raznih transakcija na bilo kojem računalu, mobilnom telefonu ili tabletu. Jedini uvjet za korištenje takvog poslovanja, osim naravno računala jest pristup internetu. Bankarstvo kakvog poznajemo danas se razvilo tek u posljednjih nekoliko godina s obzirom da su banke u početku bile vrlo skeptične u korištenju marketinga. Može se reći kako marketing tada nije bio ni potreban, jer su bankarske usluge svima bile potrebne, pa su tako banke diktirale način korištenja svojih usluga. No u današnje vrijeme banke moraju prodati svoje proizvode i usluge baš kao i bilo koji drugi proizvod, tako da su bile primorane uvesti kvalitetniju komunikaciju sa svojim potrošačima. Kako se otvaralo sve više banaka, konkurentnost na tržištu je postala sve veća s obzirom pa su potrošači dobili mogućnost izbora. U tome su im pomogla razna istraživanja tržišta, želja i potreba korisnika, uvođenje marketinga te marketinških strategija, a na kraju i odlučivanje koje će medije koristiti u promoviranju svojih proizvoda i usluga. Less
Abstract (english)
In today's busy lifestyle, where time is money, each of us is in various ways trying to save time and to invest it in more important things than for example waiting in a line at the bank. Because this are one of the main desires and needs of the users of banking services, and the banks are trying, on a highly competitive market, to attract new customers and keep the existing ones, they are using a variety of marketing strategies to achieve this goal. One of the main novelties that banks... More have developed is Internet banking, which moves work and communication of banks and users to the Internet, and does not require a personal appearance of users in an office of the bank, but it allows you to perform a variety of transactions on any computer, mobile phone or tablet. The only requirement for the use of such business except of course a computer is Internet access.Banking as we know it today was developed only in the last few years, since the banks initially were very skeptical in using marketing. Also marketing was not necessary then, because everyone needed banking services, so the banks dictated how their services are to be used. But today the banks must sell their products and services just like any other product, so they have had to introduce better communication with its customers. How more and more banks were opened, market competitiveness has become increasingly bigger, considering the customers got a possibility of choice, even the banks were forced to start using marketing to retain their customers and acquire new ones. With that goal helped a variety of market research, desires and needs of the users, the introduction of marketing and marketing strategies, and finally deciding which media to use to promote their products and services. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:449508
Study programmeTitle: professional study accounting
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Public noteKljučne riječi izdvojio knjižničar
Created on2016-12-21 10:30:43
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