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master's thesis
Multimedijalne mogućnosti mobilnog marketinga
2016. urn:nbn:hr:145:322068
Stjepanek, Ivan
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Stjepanek, I. (2016). Multimedijalne mogućnosti mobilnog marketinga (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:322068

Stjepanek, Ivan. "Multimedijalne mogućnosti mobilnog marketinga." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:322068

Stjepanek, Ivan. "Multimedijalne mogućnosti mobilnog marketinga." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:322068

Stjepanek, I. (2016). 'Multimedijalne mogućnosti mobilnog marketinga', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:322068

Stjepanek I. Multimedijalne mogućnosti mobilnog marketinga [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:322068

I. Stjepanek, "Multimedijalne mogućnosti mobilnog marketinga", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:322068

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Metadata
TitleMultimedijalne mogućnosti mobilnog marketinga
Title (english)MULTIMEDIA FEATURES OF MOBILE MARKETING
AuthorIvan Stjepanek
MentorDavorin Turkalj (mentor)
Committee memberDavorin Turkalj (predsjednik povjerenstva)
Committee memberSunčica Oberman Peterka (član povjerenstva)
Committee memberJulia Perić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2016-12-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Pojava pametnih telefona i mobilnog marketinga predstavlja novu eru u marketingu jer su danas poduzeća sve bliža kupcima. Mobilni marketing nudi brojne mogućnosti oglašavanja, plaćanje računa putem njega, kupovinu prepaid bonova, spajanje na video konferencije i slično, a mobilna komunikacija danas postaje temeljno sučelje za komunikaciju s potrošačima. Multimedijalne mogućnosti mobilnog marketinga su višestruke; bilo da se radi o glasovnim ili tekstualnim mogućnostima razmjene informacija, mobilnom internetu i mobilnim aplikacijama, mobilnom videu i televiziji. Mobilni internet, osim što nudi korisnicima pristup web stranicama, on danas nudi i format stranice koji je prilagođen mobilnim telefonima. Iako mnogi i danas smatraju da je mobilni telefon lošija inačica osobnih računala, mobilni telefoni postaju sve više multifunkcionalni i sukladno tome može se reći da imaju važne prednosti u odnosu na osobna računala. Tomu u prilog ide i iznimno popularan primjer mobilne komunikacije takozvana m-parking usluga kao i brojne aplikacije koje su dostupne svim korisnicima putem virtualne trgovine koja se nalazi na glavnom zaslonu svakog pametnog telefona. Potražnja za mobilnim aplikacijama je sve veća, a najpopularnije su aplikacije poput navigacijskih uređaja, mobilnih igrica, aplikacija za gledanje video sadržaja ili pretraživanje interneta, aplikacije za društvene mreže, uređivanje fotografija i sl. Prodavači često kao oblik promocije odabiru upravo mobilnu promociju, a najpopularnije su mobilne nagradne igre i mobilni kuponi.
Abstract (english)
The emergence of smartphones and mobile marketing represents a new era in marketing because today companies are more closer to customers. Mobile marketing offers many advertising opportunities. With help of mobile phone you can pay bills, purchase prepaid cards, connect to video conference. Mobile communication has become a basic interface for communication with consumers. Multimedia opportunities at mobile marketing are multiple; whether there is a voice or text exchange of information, mobile internet and mobile applications, mobile video and mobile TV. Mobile internet, except that offer users access to web sites, today it offer a page format that is adjusted to mobile phones. Although many still believe that the mobile phone is worse version of personal computers, mobile phones are becoming more functional and accordingly can be said to have important advantages over PCs. This is backed by extremely popular example of mobile communications so-called m-parking service and a number of applications available to all users through a virtual store that is located on the main screen of any smartphone. The demand for mobile applications is in growing, and the most popular applications are navigation devices, mobile games, applications for watching videos or web browsing, applications for social networks, photo editing, etc. Sellers often choose mobile promotion as a form of promotion, and the most popular are mobile sweepstakes and mobile coupons.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:322068
Study programmeTitle: Business economy; specializations in: Business Informatics
Course: Business Informatics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-02-07 14:01:05