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master's thesis
Marketinške mogućnosti nosive tehnologije
2016. urn:nbn:hr:145:068821
Jurić, Ivana
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Jurić, I. (2016). Marketinške mogućnosti nosive tehnologije (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:068821

Jurić, Ivana. "Marketinške mogućnosti nosive tehnologije." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:068821

Jurić, Ivana. "Marketinške mogućnosti nosive tehnologije." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:068821

Jurić, I. (2016). 'Marketinške mogućnosti nosive tehnologije', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:068821

Jurić I. Marketinške mogućnosti nosive tehnologije [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:068821

I. Jurić, "Marketinške mogućnosti nosive tehnologije", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:068821

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Metadata
TitleMarketinške mogućnosti nosive tehnologije
Title (english)MARKETING OPPORTUNITIES IN WEARABLE TECHNOLOGIES
AuthorIvana Jurić
MentorDavorin Turkalj (mentor)
Committee memberDavorin Turkalj (predsjednik povjerenstva)
Committee memberDrago Ružić (član povjerenstva)
Committee memberJerko Glavaš (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2016-12-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Svakim danom sve značajnija nosiva tehnologija predstavlja proizvode koji su kombinacija odjevnih predmeta ili modnih dodataka i napredne elektronike koja je ugrađena u njih. Nosiva tehnologija je trend budućnosti koji će promijeniti svakodnevni život i zamijeniti pametne telefone kao primarne uređaje za komunikaciju. U ovom diplomskom radu će se definirati i prikazati pojam nosive tehnologije te različite vrste i marketinške mogućnosti nosivih uređaja. Nosiva tehnologija je od početka bila orijentirana na muškarce te na vježbanje i fitness. U praktičnom primjeru predstavit će se pametni nakit za žene koji im pomažu u praćenju kvalitete zdravlja i života u različitim životnim fazama.
Abstract (english)
Every day more and more important wearable technology represents products that are a combination of garments and fashion accessories and advanced electronics that is built into them. The wearable technology is the future trend that will change daily life and replace smart phones as a primary communication devices.In this thesis will define and demonstrate the concept of wearable technology and different kinds of marketing opportunities wearables devices. The wearable technology from the beginning was oriented to men and to exercise and fitness. In a practical example will present smart jewelry for women to help them in monitoring the quality of health and life in different life stages.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:068821
Study programmeTitle: Business economy; specializations in: Business Informatics
Course: Business Informatics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-02-07 14:15:53