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Scientific paper - Preliminary note / Short communication
THE INFLUENCE OF A VISITOR’S PERCEPTIONS OF A MUSEUM’S WEBSITE DESIGN ON BEHAVIOURAL INTENTIONS
Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 29 (2016), 1; 65-79. urn:nbn:hr:145:446626
Lončarić, Dina; Perišić Prodan, Marina; Ribarić, Ivana

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Lončarić, D., Perišić Prodan, M. & Ribarić, I. (2016). THE INFLUENCE OF A VISITOR’S PERCEPTIONS OF A MUSEUM’S WEBSITE DESIGN ON BEHAVIOURAL INTENTIONS. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 29. (1), 65-79. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:446626

Lončarić, Dina, et al. "THE INFLUENCE OF A VISITOR’S PERCEPTIONS OF A MUSEUM’S WEBSITE DESIGN ON BEHAVIOURAL INTENTIONS." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 29, no. 1, 2016, pp. 65-79. https://urn.nsk.hr/urn:nbn:hr:145:446626

Lončarić, Dina, Marina Perišić Prodan and Ivana Ribarić. "THE INFLUENCE OF A VISITOR’S PERCEPTIONS OF A MUSEUM’S WEBSITE DESIGN ON BEHAVIOURAL INTENTIONS." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues 29, no. 1 (2016): 65-79. https://urn.nsk.hr/urn:nbn:hr:145:446626

Lončarić, D., Perišić Prodan, M. and Ribarić, I. (2016) 'THE INFLUENCE OF A VISITOR’S PERCEPTIONS OF A MUSEUM’S WEBSITE DESIGN ON BEHAVIOURAL INTENTIONS', Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 29(1), pp. 65-79. Available at: https://urn.nsk.hr/urn:nbn:hr:145:446626 (Accessed 29 September 2024)

Lončarić D, Perišić Prodan M, Ribarić I. THE INFLUENCE OF A VISITOR’S PERCEPTIONS OF A MUSEUM’S WEBSITE DESIGN ON BEHAVIOURAL INTENTIONS. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues [Internet]. 2016 June 30 [cited 2024 September 29];29(1):65-79. Available at: https://urn.nsk.hr/urn:nbn:hr:145:446626

D. Lončarić, M. Perišić Prodan and I. Ribarić, "THE INFLUENCE OF A VISITOR’S PERCEPTIONS OF A MUSEUM’S WEBSITE DESIGN ON BEHAVIOURAL INTENTIONS", Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 29, no. 1, pp. 65-79, June 2016. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:145:446626. [Accessed: 29 September 2024]

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Metadata
Title (english)THE INFLUENCE OF A VISITOR’S PERCEPTIONS OF A MUSEUM’S WEBSITE DESIGN ON BEHAVIOURAL INTENTIONS
AuthorDina Lončarić
AuthorMarina Perišić Prodan
AuthorIvana Ribarić
Author's institutionUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
The purpose of this paper is to examine the impact of a museum’s website design on visitors’ intentions. Three hypotheses were set which assume that the design of a museum website has a positive influence on the intention of visitors to return to the website, to personally visit the museum, and to recommend the website to their friends and relatives. To achieve the purpose of the research, empirical research was carried out. The respondents evaluated the websites of 145 Croatian museums and responded to questions which indicate their intention of revisiting the website, personally visiting the museums and recommending the website to other people. The hypotheses are tested and confirmed using the partial least squares structural equation modelling (PLS-SEM). This research confirmed the perception of the website design to be a significant predictor of visitors’ intentions regarding website revisits and of visiting the museums personally. Research results have also confirmed a significant and positive impact of visitors’ assessment of a museum website and their intentions to recommend the website to others. The results of this research contribute to the theory and practice. Interpretation and generalization of the findings should be taken with caution because this study used a convenient sample of university students, which does not represent the entire population of museum website users. The research model represents a novelty in the current research studies, since it contains a new dimension “Overall impression” which has the most effect on the positive evaluation of the website.
Keywords (english)
Languageenglish
Publication typeScientific paper - Preliminary note / Short communication
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Journal titleEkonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues
Numberingvol. 29, no. 1, pp. 65-79
p-ISSN0353-359X
e-ISSN1847-2206
URN:NBNurn:nbn:hr:145:446626
Publication2016-06-30
Document URLhttp://hrcak.srce.hr/161037
Type of resourceText
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) icon
Created on2017-02-17 08:15:26