Perspektive razvoja filmskog turizma u Hrvatskoj

Savi, Adriana

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professional thesis

Perspektive razvoja filmskog turizma u Hrvatskoj

2016. urn:nbn:hr:145:436352

Savi, Adriana

Josip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek

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APA 6th Edition

Savi, A. (2016). Perspektive razvoja filmskog turizma u Hrvatskoj (Professional thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:436352

MLA 8th Edition

Savi, Adriana. "Perspektive razvoja filmskog turizma u Hrvatskoj." Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:436352

Chicago 17th Edition

Harvard

Savi, A. (2016). 'Perspektive razvoja filmskog turizma u Hrvatskoj', Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, accessed 25 July 2021, https://urn.nsk.hr/urn:nbn:hr:145:436352

Vancouver

Savi A. Perspektive razvoja filmskog turizma u Hrvatskoj [Professional thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek; 2016 [cited 2021 July 25] Available at: https://urn.nsk.hr/urn:nbn:hr:145:436352

IEEE

A. Savi, "Perspektive razvoja filmskog turizma u Hrvatskoj", Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:436352

Cite this item: https://urn.nsk.hr/urn:nbn:hr:145:436352

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Title	Perspektive razvoja filmskog turizma u Hrvatskoj
Author	Adriana Savi
Mentor	Drago Ružić (mentor)
Committee member	Boris Crnković (predsjednik povjerenstva)
Committee member	Drago Ružić (član povjerenstva)
Committee member	Zdravko Tolušić (član povjerenstva)
Granter	Josip Juraj Strossmayer University of Osijek Faculty of Economics in Osijek Osijek
Defense date and country	2016-12-02, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Trade and Tourism
Abstract	Filmski turizam objedinjuje audiovizualnu i turističku industriju koje imaju niz zajedničkih obilježja: zabavu, intenzivno korištenje digitalnih medija, brz i stalan rast udjela na globalnom tržištu i veliku konkurenciju. Filmski turizam utječe povoljno na ekonomiju destinacije. Pozitivni ekonomski učinci ostvaruju se u fazi pripreme snimanja filma, za vrijeme realizacije snimanja i nakon prikazivanja filma. U Hrvatskoj su posljednjih godina snimani svjetski filmski megahitovi. To je vratilo Hrvatsku na filmsku kartu svijeta. Hrvatska je dobila veliki publicitet, što potvrđuju brojni članci i objave u medijima, postovi i zbivanja na društvenim mrežama i portalima. Za potrebe ovog rada provedeno je istraživanje kojim se željelo utvrditi prihvaćaju li dionici turističkog sektora u Hrvatskoj da je filmski turizam moguće integrirati u hrvatski turistički proizvod. Također se željelo utvrditi kako se filmski turizam može koristiti za pokretanje marketinških inicijativa, promociju i brendiranje pojedinih destinacija i Hrvatske kao jedinstvene i poželjne destinacije filmskog turizma.
Abstract (english)	Film tourism combines audiovisual and tourism industry, which have a number of common features: fun, intensive use of digital media, rapid and steady growth of the global market and increasing competition. Film tourism impacts favorably on the destinations economy. Positive economic effects are accomplished in the preparation stage of film making, during the filming and after the screening of the film. For the past few years, Croatia has been location for filming worldview blockbusters, which returned the country on the film world map. Croatia has received a lot of publicity, which can be confirmed by numerous articles and publications in the media, posts and events on social networks and portals. For the purpose of this work, research was carried out to determine whether the tourism sector in Croatia agrees that film tourism can be integrated in the Croatian tourism offer. Paper also tries to determine how the film tourism can be used to induce marketing initiatives, promotion and branding of certain destinations and Croatia as a unique and desirable destination for film tourism.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:145:436352
Study programme	Title: Postgraduate Specialist Study Marketing Special areas Study programme type: university Study level: postgraduate specialist Academic / professional title: sveučilišni/a specijalist/specijalistica marketinga posebnih područja (sveučilišni/a specijalist/specijalistica marketinga posebnih područja)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
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Created on	2017-02-27 07:38:17