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professional thesis
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Perspektive razvoja filmskog turizma u Hrvatskoj
Adriana Savi (2016)
Josip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Cite this document...

Savi, A. (2016). Perspektive razvoja filmskog turizma u Hrvatskoj (Professional thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:436352

Savi, Adriana. "Perspektive razvoja filmskog turizma u Hrvatskoj." Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:436352

Savi, Adriana. "Perspektive razvoja filmskog turizma u Hrvatskoj." Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:436352

Savi, A. (2016). 'Perspektive razvoja filmskog turizma u Hrvatskoj', Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, accessed 19 February 2019, https://urn.nsk.hr/urn:nbn:hr:145:436352

Savi A. Perspektive razvoja filmskog turizma u Hrvatskoj [Professional thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek; 2016 [cited 2019 February 19] Available at: https://urn.nsk.hr/urn:nbn:hr:145:436352

A. Savi, "Perspektive razvoja filmskog turizma u Hrvatskoj", Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:436352

Metadata
TitlePerspektive razvoja filmskog turizma u Hrvatskoj
AuthorAdriana Savi
Mentor(s)Drago Ružić (thesis advisor)
Abstract
Filmski turizam objedinjuje audiovizualnu i turističku industriju koje imaju niz zajedničkih obilježja: zabavu, intenzivno korištenje digitalnih medija, brz i stalan rast udjela na globalnom tržištu i veliku konkurenciju. Filmski turizam utječe povoljno na ekonomiju destinacije. Pozitivni ekonomski učinci ostvaruju se u fazi pripreme snimanja filma, za vrijeme realizacije snimanja i nakon prikazivanja filma. U Hrvatskoj su posljednjih godina snimani svjetski filmski megahitovi. To je vratilo Hrvatsku na filmsku kartu svijeta. Hrvatska je dobila veliki publicitet, što potvrđuju brojni članci i objave u medijima, postovi i zbivanja na društvenim mrežama i portalima. Za potrebe ovog rada provedeno je istraživanje kojim se željelo utvrditi prihvaćaju li dionici turističkog sektora u Hrvatskoj da je filmski turizam moguće integrirati u hrvatski turistički proizvod. Također se željelo utvrditi kako se filmski turizam može koristiti za pokretanje marketinških inicijativa, promociju i brendiranje pojedinih destinacija i Hrvatske kao jedinstvene i poželjne destinacije filmskog turizma.
KeywordsFilm tourism tourist destination tourist product tourism of special interests filming location as tourist attraction
Committee MembersBoris Crnković (committee chairperson)
Drago Ružić (committee member)
Zdravko Tolušić (committee member)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
PlaceOsijek
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Trade and Tourism
Study programme typeuniversity
Study levelpostgraduate specialist
Study programmePostgraduate Specialist Study Marketing Special areas
Academic title abbreviationuniv.spec.oec.
Genreprofessional thesis
Language Croatian
Defense date2016-12-02
Parallel abstract (English)
Film tourism combines audiovisual and tourism industry, which have a number of common features: fun, intensive use of digital media, rapid and steady growth of the global market and increasing competition. Film tourism impacts favorably on the destinations economy. Positive economic effects are accomplished in the preparation stage of film making, during the filming and after the screening of the film. For the past few years, Croatia has been location for filming worldview blockbusters, which returned the country on the film world map. Croatia has received a lot of publicity, which can be confirmed by numerous articles and publications in the media, posts and events on social networks and portals. For the purpose of this work, research was carried out to determine whether the tourism sector in Croatia agrees that film tourism can be integrated in the Croatian tourism offer. Paper also tries to determine how the film tourism can be used to induce marketing initiatives, promotion and branding of certain destinations and Croatia as a unique and desirable destination for film tourism.
Parallel keywords (Croatian)filmski turizam turistička destinacija turistički proizvod turizam posebnih interesa snimalište kao turistička atrakcija
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:145:436352