prikaz prve stranice dokumenta Measuring the internal-market orientation in the public sector
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Scientific paper - Original scientific paper
Measuring the internal-market orientation in the public sector
Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 28 (2015), S; 53-70. urn:nbn:hr:145:369386
Wagner Mainardes, Emerson; dos Santos Cerqueira, Alexandre

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Wagner Mainardes, E. & dos Santos Cerqueira, A. (2015). Measuring the internal-market orientation in the public sector. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 28. (S), 53-70. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:369386

Wagner Mainardes, Emerson and Alexandre dos Santos Cerqueira. "Measuring the internal-market orientation in the public sector." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 28, no. S, 2015, pp. 53-70. https://urn.nsk.hr/urn:nbn:hr:145:369386

Wagner Mainardes, Emerson and Alexandre dos Santos Cerqueira. "Measuring the internal-market orientation in the public sector." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues 28, no. S (2015): 53-70. https://urn.nsk.hr/urn:nbn:hr:145:369386

Wagner Mainardes, E. and dos Santos Cerqueira, A. (2015) 'Measuring the internal-market orientation in the public sector', Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 28(S), pp. 53-70. Available at: https://urn.nsk.hr/urn:nbn:hr:145:369386 (Accessed 29 December 2024)

Wagner Mainardes E, dos Santos Cerqueira A. Measuring the internal-market orientation in the public sector. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues [Internet]. 2015 March 25 [cited 2024 December 29];28(S):53-70. Available at: https://urn.nsk.hr/urn:nbn:hr:145:369386

E. Wagner Mainardes and A. dos Santos Cerqueira, "Measuring the internal-market orientation in the public sector", Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 28, no. S, pp. 53-70, March 2015. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:145:369386. [Accessed: 29 December 2024]

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Metadata
Title (english)Measuring the internal-market orientation in the public sector
AuthorEmerson Wagner Mainardes
AuthorAlexandre dos Santos Cerqueira
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
The application of internal marketing in organizations has been researched by scholars for nearly three decades, but literature has little empirical research in the public sector. There is a latent debate on the relevance of internal marketing in the public sector, given the need to provide a more effective service to the citizens. Given the possibility that the internal-market orientation is an antecedent of job satisfaction, the objective of this research was to measure the level of internal market orientation in the public sector, and the Military Fire Department of the State of Espírito Santo (MFDESS) was surveyed using quantitative research. The instrument for data collection was a structured questionnaire, which follows the model used by Gounaris (2006) in research with employees of a hotel chain in Greece. 522 firefighters were surveyed. The choice of this organization was due to the importance of the service performed and the society visibility, given the direct relationship with life and assets of the taxpayers. Therefore, the level of job satisfaction of firefighters is relevant for the achievement of excellence in their missions. The results showed that firefighters have the perception that there is little internal-market orientation in the Military Fire Department and the level of job satisfaction is low.  The research result converged with the literature on the direct relationship of the internal-market orientation with job satisfaction.  Furthermore, the research concluded that job satisfaction is influenced by the identification of the exchange of value, segment internal market, job description, management concern and training.
Keywords (english)
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Journal titleEkonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues
Numberingvol. 28, no. S, pp. 53-70
p-ISSN0353-359X
e-ISSN1847-2206
URN:NBNurn:nbn:hr:145:369386
Publication2015-03-25
Document URLhttp://hrcak.srce.hr/137441
Type of resourceText
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) icon
Created on2017-02-28 08:46:24