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Scientific paper - Preliminary note / Short communication
COMPARISON OF PERCEPTION OF PRIVATE LABELS BETWEEN STUDENTS STUDYING IN THEIR PLACE OF RESIDENCE AND STUDENTS STUDYING OUTSIDE THEIR PLACE OF RESIDENCE
Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 28 (2015), 2; 379-391. urn:nbn:hr:145:523096
Tolušić, Zdravko; Srb, Ivana; Tolušić, Marija

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Tolušić, Z., Srb, I. & Tolušić, M. (2015). COMPARISON OF PERCEPTION OF PRIVATE LABELS BETWEEN STUDENTS STUDYING IN THEIR PLACE OF RESIDENCE AND STUDENTS STUDYING OUTSIDE THEIR PLACE OF RESIDENCE. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 28. (2), 379-391. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:523096

Tolušić, Zdravko, et al. "COMPARISON OF PERCEPTION OF PRIVATE LABELS BETWEEN STUDENTS STUDYING IN THEIR PLACE OF RESIDENCE AND STUDENTS STUDYING OUTSIDE THEIR PLACE OF RESIDENCE." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 28, no. 2, 2015, pp. 379-391. https://urn.nsk.hr/urn:nbn:hr:145:523096

Tolušić, Zdravko, Ivana Srb and Marija Tolušić. "COMPARISON OF PERCEPTION OF PRIVATE LABELS BETWEEN STUDENTS STUDYING IN THEIR PLACE OF RESIDENCE AND STUDENTS STUDYING OUTSIDE THEIR PLACE OF RESIDENCE." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues 28, no. 2 (2015): 379-391. https://urn.nsk.hr/urn:nbn:hr:145:523096

Tolušić, Z., Srb, I. and Tolušić, M. (2015) 'COMPARISON OF PERCEPTION OF PRIVATE LABELS BETWEEN STUDENTS STUDYING IN THEIR PLACE OF RESIDENCE AND STUDENTS STUDYING OUTSIDE THEIR PLACE OF RESIDENCE', Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 28(2), pp. 379-391. Available at: https://urn.nsk.hr/urn:nbn:hr:145:523096 (Accessed 04 March 2025)

Tolušić Z, Srb I, Tolušić M. COMPARISON OF PERCEPTION OF PRIVATE LABELS BETWEEN STUDENTS STUDYING IN THEIR PLACE OF RESIDENCE AND STUDENTS STUDYING OUTSIDE THEIR PLACE OF RESIDENCE. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues [Internet]. 2015 December 30 [cited 2025 March 04];28(2):379-391. Available at: https://urn.nsk.hr/urn:nbn:hr:145:523096

Z. Tolušić, I. Srb and M. Tolušić, "COMPARISON OF PERCEPTION OF PRIVATE LABELS BETWEEN STUDENTS STUDYING IN THEIR PLACE OF RESIDENCE AND STUDENTS STUDYING OUTSIDE THEIR PLACE OF RESIDENCE", Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 28, no. 2, pp. 379-391, December 2015. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:145:523096. [Accessed: 04 March 2025]

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Title (english)COMPARISON OF PERCEPTION OF PRIVATE LABELS BETWEEN STUDENTS STUDYING IN THEIR PLACE OF RESIDENCE AND STUDENTS STUDYING OUTSIDE THEIR PLACE OF RESIDENCE
AuthorZdravko Tolušić
AuthorIvana Srb
AuthorMarija Tolušić
Author's institutionJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Author's institutionJosip Juraj Strossmayer University of Osijek
Departement of Culturology
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
In order to be more successful and achieve higher profits, supermarket chains have recognized and used the possibility of creating their own brands. Creating private labels, modeled after manufacturer’s products, enables differentiation from competitors, market competition, sales growth by accumulating new buyers and gaining their loyalty. In recent years, the trend of private label consumption in the Republic of Croatia has grown and positive perception has been created. Apart from lower price, which has been the most significant advantage, buyers’ perception has lately been focused on the benefit with regard to their investment. As the private label is bought by various consumer categories, this paper focuses on the segment of students. The aim of this paper is to research how a place of study in relation to the place of residence of students has an impact on the perception of private labels. The primary research was conducted on two groups, namely students studying outside their place of residence and students studying in their place of residence aged from 18 to 26. Furthermore, the study analyzes students’ shopping habits, the influence of other individuals on students in the final decision on buying as well as preferences of the respondents to a particular private label.
Keywords (english)
Languageenglish
Publication typeScientific paper - Preliminary note / Short communication
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Journal titleEkonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues
Numberingvol. 28, no. 2, pp. 379-391
p-ISSN0353-359X
e-ISSN1847-2206
URN:NBNurn:nbn:hr:145:523096
Publication2015-12-30
Document URLhttp://hrcak.srce.hr/150377
Type of resourceText
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) icon
Created on2017-03-06 13:50:42