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master's thesis
Brendiranje regije Baranja
2017. urn:nbn:hr:145:673846
Drnasin, Marko
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Drnasin, M. (2017). Brendiranje regije Baranja (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:673846

Drnasin, Marko. "Brendiranje regije Baranja." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:673846

Drnasin, Marko. "Brendiranje regije Baranja." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:673846

Drnasin, M. (2017). 'Brendiranje regije Baranja', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:673846

Drnasin M. Brendiranje regije Baranja [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:673846

M. Drnasin, "Brendiranje regije Baranja", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:673846

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Metadata
TitleBrendiranje regije Baranja
Title (english)BRANDING THE REGION OF BARANJA
AuthorMarko Drnasin
MentorMirna Leko Šimić (mentor)
Committee memberMirna Leko Šimić (predsjednik povjerenstva)
Committee memberHelena Štimac (član povjerenstva)
Committee memberDavorin Turkalj (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2017-01-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Svrha ovoga rada je utvrditi glavne konkurentske prednosti destinacije Baranja, a koje su bitne za razvoj ruralnog turizma i utvrđivanje mjera koje je potrebno poduzeti da bi se uspješno izvršilo brendiranje regije Baranja. Cilj istraživanja je utvrditi viđenje, stavove i ocjene posjetitelja Baranje kao turističke destinacije. Istraživanje je provedeno metodom ispitivanja putem anketnih upitnika na bazi 100 ispitanika, a pokazalo je da posjetitelji Baranju uglavnom doživljavaju kao destinaciju u kojoj se dobro jede i pije i posjećuje Park prirode Kopački rit. Dobiveni rezultati mogu dati dobru podlogu za iskorištenje svih potencijala Baranje i unaprjeđenje kvalitete ponude i konačno brendiranje regije Baranje.
Abstract (english)
The purpose of this paper is to identify the main competitive advantages of Baranja as a tourist destination which is essential for the development of rural tourism and the identification of measures to be taken in order to successfully execute the branding process. The goal of the research is to determine the perception, attitudes and ratings of visitors to Baranja. The survey was conducted by questionnaire. Altogether 100 respondents, shared their perception of Baranja as a destination where one can eat and drink well, and visit Kopački Rit Nature Park. The results can provide a good basis for the utilization of all potentials of Baranja, improvement of the quality of offer and finally branding the region of Baranja.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:673846
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-04-28 13:58:23