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master's thesis
Suvremeni kanali distribucije
2017. urn:nbn:hr:145:425642
Krajina, Danijel
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

Cite this document

Krajina, D. (2017). Suvremeni kanali distribucije (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:425642

Krajina, Danijel. "Suvremeni kanali distribucije." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:425642

Krajina, Danijel. "Suvremeni kanali distribucije." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:425642

Krajina, D. (2017). 'Suvremeni kanali distribucije', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:425642

Krajina D. Suvremeni kanali distribucije [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:145:425642

D. Krajina, "Suvremeni kanali distribucije", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:425642

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Metadata
TitleSuvremeni kanali distribucije
Title (english)MODERN DISTRIBUTION CHANNELS
AuthorDanijel Krajina
MentorZdravko Tolušić (mentor)
Committee memberZdravko Tolušić (predsjednik povjerenstva)
Committee memberBranko Matić (član povjerenstva)
Committee memberBranimir Marković (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2017-02-06, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Polazeći od definicije pojma distribucije kao skupa aktivnosti koje su povezane s prometovanjem gospodarskih dobara između proizvođača i krajnjih potrošača, u radu je pažnja usmjerena na definiranje pojma distribucije u uvjetima digitalizacije i globalizacije, odnosno u uvjetima brzorastućeg gospodarstva koji se svakodnevno susreće s novim izazovima i načinima kako ostati konkurentan. Distribucija je s naglim razvojem informacijske tehnologije doživjela brojne promjene, te se od klasičnih modela poslovanja poput veletrgovine i malotrgovine, morala prilagoditi poslovanju u uvjetima elektroničke trgovine gdje su jednostavnost narudžbe, sigurnost transakcije i brzina dostave proizvoda najvažniji elementi u poslovanju. Suvremni načini poslovanja gospodarskog subjekta, poput korištenja web stranica u zamjenu za klasične fizičke trgovine, odražavaju koliko je u vremenu digitalizacije bitna fleksibilnost prema zahtjevima krajnjih potrošača, ali i težnja gospodarskog subjekta smanjenu troškova proizvodnje, te troškova distribucije. Distribucija je postala jedna od najvažnijih aktivnosti u logističkom kanalu jer njezina je uloga osigurati opskrbu krajnjeg potrošača u pravo vrijeme, na pravom mjestu i s odgovarujućim proizvodom, stoga ne čudi kako gospodarski subjekti ulažu sredstva upravo u kanal distribucije što im na kraju donosi broje uštede poput smanjenih troškova skladištenja, ali i pozitivne povratne informacije potrošača, što je i glavni cilj poslovanja jednog gospodarskog subjekta.
Abstract (english)
Starting from the definition of the concept of distribution as a set of activities that are associated with the operations of commercial goods between the manufacturers have the final consumer, attention is focused on defining the distribution in terms of digitization and globalization, and in terms of fast-growing economy, which constantly faces new challenges and ways to remain competitive. Distribution in terms of the rapid development of information technology has experienced a number of changes, and of the classical model of business such as wholesale and retail trade, have to adapt to the business in terms of electronic commerce where the simplicity of the order, the security of transactions and speed of delivery of the product the most important elements of the business. Modern ways of business management, such as the use of websites in exchange for classical physical store, reflect how in time of digitizing important flexibility to consumers, but also the tendency of the economic entity reduced the cost of production and distribution. Distribution has become one of the most important activities in the logistics channel because its role is to ensure the supply to the final consumer at the right time, the right place and with appropriate product, it is not surprising that economic operators invest funds just in distribution channel because they in the end returns counted savings such as reduced storage costs, as well as positive feedback from consumers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:425642
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-04-28 15:02:56