Tourism is a very dynamic and complex socio-economic phenomenon of modern times, which opens up many possibilities for economic growth and development of each country. Croatia is no exception, and particularly important are numerous opportunities for job creation, particularly in less developed rural areas, as is the area of Vukovar-Srijem County. In the fierce competition and the challenge of changes in supply and demand in the tourism market, the offers’s quality, especially the quality of services, has become a key factor of competitiveness. One way to increase the quality of service delivery is the continuing education of employees of tourism companies, especially those who are in direct contact with tourists. Tour guides certainly belong to this group, because their work strongly affects the satisfaction and the overall tourist impression of the destination. Tourist guide is a skill like any other, and anyone can master it. Especially important in this sense is the guide’s personality. Although intangible, can represent a major competitive advantage and an important factor in the quality of service. A good travel guide is the leader of the group and he manages it. In his work he performs all the activities that should be carried out by a manager as well as other jobs. Of course, he often makes different kinds of decisions that substantially affect the quality of service he provides to the tourists. This paper will analyze the importance of decision-making with a view on improving the quality of the tour guide’s work. Better ability of travel guide’s making quick and good decisions provides higher quality of tourism management, and indirectly the quality of the tourism product offered on the market.