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undergraduate thesis
Uporaba Google Analyticsa u analizi poslovnog web-sjedišta
2017. urn:nbn:hr:145:458172
Bermanec, Valentina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Bermanec, V. (2017). Uporaba Google Analyticsa u analizi poslovnog web-sjedišta (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:458172

Bermanec, Valentina. "Uporaba Google Analyticsa u analizi poslovnog web-sjedišta." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:458172

Bermanec, Valentina. "Uporaba Google Analyticsa u analizi poslovnog web-sjedišta." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:458172

Bermanec, V. (2017). 'Uporaba Google Analyticsa u analizi poslovnog web-sjedišta', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:458172

Bermanec V. Uporaba Google Analyticsa u analizi poslovnog web-sjedišta [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:145:458172

V. Bermanec, "Uporaba Google Analyticsa u analizi poslovnog web-sjedišta", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:458172

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Metadata
TitleUporaba Google Analyticsa u analizi poslovnog web-sjedišta
Title (english)USE OF GOOGLE ANALYTICS IN BUSINESS WEBSITE ANALYSIS
AuthorValentina Bermanec
MentorAntun Biloš (mentor)
Committee memberAntun Biloš (predsjednik povjerenstva)
Committee memberDrago Ružić (član povjerenstva)
Committee memberDavorin Turkalj (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2017-09-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Tema ovog završnog rada je analiza poslovnog web-sjedišta uz pomoć alata Google Analytics, koji na jednostavan način prikazuje prikupljene podatke te tako omogućuje uvid u djelovanje web-sjedišta. Objašnjeno je što su web-sjedišta, koje vrste postoje, koje su bitne komponente za dobro web-sjedište te kako postaviti ciljeve za isto. Objašnjava se važnost responzivnog dizajna s obzirom na činjenicu kako veliki broj posjetitelja pristupa web-sjedištu putem mobilnih i tablet uređaja. Osim navedenog bitno je napraviti i SEO, odnosno optimizaciju za položaj web-sjedišta na tražilici. Često se kaže da je sadržaj kralj i ako web-sjedište nudi dobar sadržaj i dizajn lako će zadržati posjetitelje, ali i pridobiti nove. Nadalje, objašnjeno je funkcioniranje Google Analyticsa i na koji način uz pomoć Google Analytics Tracking Codea mjeri rad web-sjedišta. Objašnjeni su pojmovi poput sesije, metrike, dimenzije, pregleda stranice i jedinstvenog pregleda stranice. Također je objašnjeno što su izvještaji i što sve sadržavaju te na koji način mogu biti od pomoći za rad poslovnog subjekta. Nadalje se u radu analizira web-sjedište prehrambeno poljoprivrednog subjekta Žito d.o.o. te zaključuju prednosti i nedostaci istog uz pomoć analiziranja dobivenih izvještaja. Zaključak je donesen na temelju djelatnosti kojom se poslovni subjekt bavi i učinku web-sjedišta na njegovo poslovanje.
Abstract (english)
Subject of this final paper is business website analysis with the help of Google Analytics tool, which easily displays the collected data and provides insight into website activity. It is explained what websites are, what types of websites exists, what are essential components for a good website and how to set a goals for one. The importance of responsive web design is explained considering the fact that a large number of visitors come to the website via mobile and tablet devices. Furthermore, it is also important to do a SEO, which is an optimization for a better search engine position. It is often said that content is a king, therefore if a website offers good content it will easily keep visitors and attract new ones. In addition, it is explained how Google Analytics works and how it measures website operation with the help of a Google Analytics Tracking Code. The terms like session, metrics, dimension, page view and unique page view are explained. It is also explained what reports are, what they contain and in which way they can be helpful for the company. Furthermore in the paper, the website of a food and agriculture business subject Žito d.o.o., is analyzed and the advantages and disadvantages of it are concluded. The conclusion was made on the basis of the activity that the business subject deals with and the effect of the website on its business.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:458172
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-09-27 12:36:16