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master's thesis
Životni ciklus proizvoda na primjeru pametnih telefona
2017. urn:nbn:hr:145:933628
Vajda, Tomislav
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Vajda, T. (2017). Životni ciklus proizvoda na primjeru pametnih telefona (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:933628

Vajda, Tomislav. "Životni ciklus proizvoda na primjeru pametnih telefona." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:933628

Vajda, Tomislav. "Životni ciklus proizvoda na primjeru pametnih telefona." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:933628

Vajda, T. (2017). 'Životni ciklus proizvoda na primjeru pametnih telefona', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:933628

Vajda T. Životni ciklus proizvoda na primjeru pametnih telefona [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:933628

T. Vajda, "Životni ciklus proizvoda na primjeru pametnih telefona", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:933628

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Metadata
TitleŽivotni ciklus proizvoda na primjeru pametnih telefona
Title (english)THE LIFE CYCLE OF PRODUCTS - SMARTPHONES
AuthorTomislav Vajda
MentorHelena Štimac (mentor)
Committee memberHelena Štimac (predsjednik povjerenstva)
Committee memberSanja Pfeifer (član povjerenstva)
Committee memberMarina Stanić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2017-07-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Rad se sastoji od teorijskog i praktičnog dijela. Teorijski dio čine četiri poglavlja u kojima se detaljno opisuju tržišni aspekti proizvoda kao što su kvaliteta, funkcionalnost, marka, cijena, dizajn, ambalaža i image. Slijedi poglavlje inovacije, koje su svojevrsni uvod u prvu fazu životnog ciklusa proizvoda koji je u fokusu ovog diplomskog rada. Glavno poglavlje teorijskog dijela je životni ciklus proizvoda u kojem je od strane više priznatih autora precizno definirano što je životni ciklus proizvoda, koje su njegove faze i što je karakteristično za njih. Posljednje teorijsko poglavlje su marketing-strategije koje se najčešće primjenjuju u određenim fazama životnog ciklusa proizvoda. Drugi, praktični dio rada prati teorijski dio, a na samom početku govori općenito o fenomenu pametnih telefona i njihovom globalnom tržištu koje danas vrijedi preko 400 milijardi američkih dolara. Nadalje opisuje tržišne aspekte pametnih telefona s posebnim naglaskom na kvalitetu, dizajn i marku odnosno brendove Apple i Samsung. U poglavlju životni ciklus pametnih telefona pokušava se dokazati kako su pametni telefoni kao generički proizvodi na prijelazu iz faze rasta u fazu zrelosti na temelju sekundarnih podataka dostupnih na internetu. Posljednje poglavlje čini primarno istraživanje na temelju čijih se podataka potvrđuju postavljene teze.
Abstract (english)
This thesis is consisted of theoretical and practical part. Theoretical part is made out of four chapters in which market aspects of product such as quality, functionality, brand, price, packaging and image are thoroughly described. Following we have a chapter called the Innovation, which represents the introduction onto the first phase of Product life cycle, that is he focus of this master’s thesis. Main chapter of theoretical part is the Product life cycle, in which is defined what are its phases and their characteristics from more recognized authors. The last chapter in theoretical part are marketing strategies, which are mostly used in certain phases of Product life cycle. The second, practical part of this master’s thesis is based on theoretical part, and on the very beginning it speaks in general about the phenomenon of smartphones and its global market which is estimated to worth now over 400 billion American dollars. Further one it describes all market aspects of smartphones, with special emphasis on quality, design and Brands such as Apple and Samsung. Consecutive chapter is the Product Life cycle of Smartphones, in which, it is tried to prove how smartphones as generic product are in between growth and maturity phase based on the secondary data available on the internet. Finally the last chapter represents the primary research on which results the set theses are being confirmed.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:933628
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-10-04 07:53:34