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master's thesis
Uloga i značaj fotografije u marketingu sadržaja
2017. urn:nbn:hr:145:599430
Colarić, Monika
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Colarić, M. (2017). Uloga i značaj fotografije u marketingu sadržaja (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:599430

Colarić, Monika. "Uloga i značaj fotografije u marketingu sadržaja." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:599430

Colarić, Monika. "Uloga i značaj fotografije u marketingu sadržaja." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:599430

Colarić, M. (2017). 'Uloga i značaj fotografije u marketingu sadržaja', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:599430

Colarić M. Uloga i značaj fotografije u marketingu sadržaja [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:145:599430

M. Colarić, "Uloga i značaj fotografije u marketingu sadržaja", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:599430

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Metadata
TitleUloga i značaj fotografije u marketingu sadržaja
Title (english)ROLE AND IMPORTANCE OF PHOTOGRAPHY IN CONTENT MARKETING
AuthorMonika Colarić
MentorDavorin Turkalj (mentor)
Committee memberDavorin Turkalj (predsjednik povjerenstva)
Committee memberDrago Ružić (član povjerenstva)
Committee memberAntun Biloš (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2017-09-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Jedan od mogućih oblika provedbe marketinga sadržaja je fotografija. Marketing sadržaja u današnjem poslovnom okruženju ima značajnu ulogu. Marketing sadržaja privlači potrošače time što im pruža kvalitetan i zanimljiv sadržaj. Osim toga, važno je istaknuti kako se potrošač i njegove želje stavljaju na prvo mjesto. Važnost marketinga sadržaja za poduzeće iznimno je značajna, a razlog tomu dobar je poslovni rezultat koji se ostvaruje u poduzeću. Fotografija ima značajnu ulogu u marketingu sadržaja jer pomaže ispričati priču te prinijeti potrošaču značenje u pravom smislu. Uz to, fotografija se ističe i kao dobar način komunikacije s publikom. Kao što izreka glasi, slika govori tisuću riječi, a razna istraživanja to i dokazuju. Za razliku od ostalih načina komunikacije s publikom, fotografija se pokazuje kao najuspješniji. Moć je fotografije velika, a najbolji je primjer za to turizam. Za prikaz se proizvoda može koristiti milijun riječi, ali one nikada neće imati značenje kao fotografija.
Abstract (english)
One of the possible forms of content marketing is photography. Content marketing in today's business environment has a significant role. Marketing content attracts consumers in a way that provides them with quality and interesting content, and it is important to point out how the consumer and his desires are placed in the first place. The importance of marketing content for the enterprise is very significant, and reason for this is a good business result that is achieved in the company. Photography has important role in marketing content because it helps to tell the story and give the truly meaning to the consumer. In addition, photography is also a good way to communicate with the audience. As the saying goes, the image spells a thousand words and research confirms this. Furthermore, photography is the most successful way to communicate with the audience. The power of photography is enormous and the best example for this is tourism. We can use one million words but it will not have meaning like a good and quality photographs.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:599430
Study programmeTitle: Business economy; specializations in: Business Informatics
Course: Business Informatics
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-10-12 10:53:32