Nowadays when the market is characterized by globalization and big changes. Enterprises are forced to adapt to it, they need to invest in new technology, change organizational structure, and track global trends. It is therefore necessary to make every effort to develop management in order to achieve competitiveness on the global market. In such market conditions, there is often a crisis in companies. Although the crisis is an integral part of globalization processes, it is often called an unwanted occurrence that sometimes comes unexpectedly. In developing countries as well as in transition countries, the emergence of the crisis has become, it can be said, a normal phenomenon. Although the crisis is changing the life cycle of a company, it also provides businesses with opportunities to change their business, improve business results, return the lost image, and new business ethics. However, if the crisis is not managed in an efficient and productive way, it is clear that the company will fail. It is therefore necessary to include management in the process of crisis resolution, as well as other employees. Crisis managers need to develop their knowledge and competences in a multicultural sense. This would mean that they possess interpersonal competencies such as respect for diversity and multiculturalism and the ability to work in an international environment. Shortly, continuous professional development and training of managers for intercultural relations in the 21st century is crucial for efficient management of companies. Intercultural competences and investing in knowledge are considered key success factors in the global marketplace. Lack of understanding of other cultures results in business failure of the company. The subject of this thesis work is to examine the influence of globalization on modern business. The purpose of the paper is to point to the advantages and disadvantages of the globalization process in the field of management.