Corporate culture refers to the system of values, beliefs, attitudes, customs, principles and norms of behavior, and the mode of operation and business within the organization. It shapes the identity of an organization and realizes the preconditions for mutual interaction. It is in high correlation with identity and image, and forms its cultural paradigm. The focus of corporate culture is person and personality, teamwork, trust, openness and appreciation. Believing, value, and everyday behavior are the core factors of corporate culture, and it manifests itself through stories, symbols, rituals and ceremonies, and through a way of understanding and responding. The excellence and quality of the organization is being built and viewed in all segments and especially in detail. Very important role in the creation of corporate image and identity is corporate communication, which is a precondition for creating a strong and positive culture and a desired corporate identity. It is very important for each organization to cultivate its own style and to be recognizable through authentic communication. The manager is the one who manages the organization but also has the role of a mentor and transfers knowledge and skills. Motivation of managers as well as employees is very important because with good motivation the worker is more satisfied with what means faster and better achievement of desired goals. The truthfulness of promotion and marketing is important in building and maintaining good corporate reputation. Corporate strategy development plays a key role in corporate strategies that are the core business course of an organization.