prikaz prve stranice dokumenta Kulturalne razlike u poslovnom pregovaranju
Access restricted to students and staff of home institution
master's thesis
Kulturalne razlike u poslovnom pregovaranju
2017. urn:nbn:hr:145:080669
Matić, Ivo
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Matić, I. (2017). Kulturalne razlike u poslovnom pregovaranju (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:080669

Matić, Ivo. "Kulturalne razlike u poslovnom pregovaranju." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:080669

Matić, Ivo. "Kulturalne razlike u poslovnom pregovaranju." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:080669

Matić, I. (2017). 'Kulturalne razlike u poslovnom pregovaranju', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 14 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:080669

Matić I. Kulturalne razlike u poslovnom pregovaranju [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2024 November 14] Available at: https://urn.nsk.hr/urn:nbn:hr:145:080669

I. Matić, "Kulturalne razlike u poslovnom pregovaranju", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:080669

Please login to the repository to save this object to your list.
Metadata
TitleKulturalne razlike u poslovnom pregovaranju
Title (english)CULTURAL DIFFERENCES IN BUSINESS NEGOTIATIONS
AuthorIvo Matić
MentorHelena Štimac (mentor)
Committee memberHelena Štimac (predsjednik povjerenstva)
Committee memberIvana Fosić (član povjerenstva)
Committee memberDavor Dujak (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2017-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Sva komunikacija je kulturalna – proizlazi iz načina iz kojih smo naučili pričati, govoriti, razgovarati i davati neverbalne poruke. Poslovna komunikacija, zbog svojih normi i pravila razlikuje se od regularne, obične, uobičajene svakodnevne komunikacije. Poslovno pregovaranje je dio poslovne komunikacije kojeg čine najmanje dvije osobe koje u trenutku pregovaranja žele nešto dobiti i žele nešto dati. U procesu poslovnog pregovaranja potrebno je znati različite vještine poput psiholoških načina pozitivnog manipuliranja u svoju korist ili za dobrobit tvrtke, poznavanje vlastite materije tj. vlastitih mogućnosti i mogućnosti poslovnog subjekta u kojem je osoba zaposlena, poznavanje druge strane koje uključuje snage, prednosti, prilike, prijetnje, mogućnosti itd. Ukoliko se poslovno pregovaranje obavlja sa stranim državljanima potrebno je znati i kulturalne razlike te se za njih dobro pripremiti. Poštivanje i prihvaćanje drugih kulturalnih vrijednosti koje su različite od vlastitih, može donijeti mnogo u procesu pregovaranja. Isto tako, nepoštivanje i uskraćivanje drugih kulturalnih vrijednosti može odnijeti mnogo u procesu pregovaranja.
Abstract (english)
All communication is cultural - comes from the ways we learned to talk, speak, conversate and give nonverbal messages. Business communication due to its norms and rules differs from regular, ordinary, common everyday communications. Business negotiation is part of a business communication made up of at least two people who want to get something in the moment of negotiation and want to give something in return. In the process of business negotiation it is necessary to know different skills such as psychological methods of positive manipulation for own benefit or for the benefit of the company, knowledge of your own matter, ie your own possibilities and possibilities of the business subject in which the person is employed, knowledge of the other side which includes strengths, advantages, opportunities, threats, possibilities etc. If business bargaining is done with foreign nationals, it is necessary to know the cultural differences and prepare well for them. Respecting and accepting other cultural values that are different from one's own can bring much to the negotiation process. Likewise, disrespect and deprivation of other cultural values can take much of the negotiation process.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:080669
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-10-24 14:49:45