Novi gerilski mediji

Lucić, Marko

prikaz prve stranice dokumenta Novi gerilski mediji

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master's thesis

Novi gerilski mediji

2016. urn:nbn:hr:145:030976

Lucić, Marko

Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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APA 6th Edition

Lucić, M. (2016). Novi gerilski mediji (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:030976

MLA 8th Edition

Lucić, Marko. "Novi gerilski mediji." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:030976

Chicago 17th Edition

Lucić, Marko. "Novi gerilski mediji." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:030976

Harvard

Lucić, M. (2016). 'Novi gerilski mediji', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 01 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:030976

Vancouver

Lucić M. Novi gerilski mediji [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2025 April 01] Available at: https://urn.nsk.hr/urn:nbn:hr:145:030976

IEEE

M. Lucić, "Novi gerilski mediji", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:030976

Cite this item: https://urn.nsk.hr/urn:nbn:hr:145:030976

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Metadata

Title	Novi gerilski mediji
Author	Marko Lucić
Mentor	Mane Medić (mentor)
Committee member	Mane Medić (predsjednik povjerenstva)
Committee member	Branko Matić (član povjerenstva)
Committee member	Dražen Ćućić (član povjerenstva)
Granter	Josip Juraj Strossmayer University of Osijek Faculty of Economics and Business in Osijek (Chair of Marketing) Osijek
Defense date and country	2016-05-23, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Marketing
Abstract	U ovom radu obrađena je tema novi gerilski mediji tj. tkz. gerilski marketing. Za početak je u glavnim crtama pojašnjena razlika između klasičnog i gerila marketinga, a potom ukratko rečeno o tajnama te metodama i taktikama gerilskog marketinga. Potom je rečeno nešto više o marketingu u e – medijima koji je detaljnije obrađen govoreći o sastavljanju popisa, blogovima, podcast i nanocastingu, o E-mailovima i E- knjigama, internetskim stranicama i pretplatničkim stranicama, teleseminarima,... More
Keywords
Language	croatian
URN:NBN	urn:nbn:hr:145:030976
Study programme	Title: Entrepreneurship Study programme type: university Study level: graduate Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Created on	2016-06-16 12:48:30

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