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master's thesis
Odnosi s javnošću političkih stranaka na izborima
2017. urn:nbn:hr:145:363589
Svirčević, Filip
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Svirčević, F. (2017). Odnosi s javnošću političkih stranaka na izborima (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:363589

Svirčević, Filip. "Odnosi s javnošću političkih stranaka na izborima." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:363589

Svirčević, Filip. "Odnosi s javnošću političkih stranaka na izborima." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:363589

Svirčević, F. (2017). 'Odnosi s javnošću političkih stranaka na izborima', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:363589

Svirčević F. Odnosi s javnošću političkih stranaka na izborima [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:145:363589

F. Svirčević, "Odnosi s javnošću političkih stranaka na izborima", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:363589

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Metadata
TitleOdnosi s javnošću političkih stranaka na izborima
Title (english)Public relations of political parties on elections
AuthorFilip Svirčević
MentorMane Medić (mentor)
Committee memberMane Medić (predsjednik povjerenstva)
Committee memberBranimir Marković (član povjerenstva)
Committee memberDomagoj Karačić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2017-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovom radu definirat će se pojmovi političkog marketinga, političke komunikacije i odnosa s javnošću, na koji naĉin se političke stranke i njezini kandidati trebaju koristiti aktivnostima odnosa s javnošću kako bi pridobili povjerenje javnosti te u kolikoj mjeri se komunicira s potencijalnim biračima prije izbora. Izvorima iz knjiga i sa interneta opisat će se način komuniciranja stranaka sa javnošću i koriste li se mogućnosti interneta na optimalan naĉin kako bi se efikasno pridobilo povjerenje birača.
Abstract (english)
In this paper terms of political marketing, political communication and public relations will be defined, which way do political parties and candidates should use activities of public relations in order to gain public's trust and how much they communicate with public before election. Using sources from books and internet it will be described how parties communicate with public and are they using internet the best way they could to win people's trust.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:363589
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-10-25 10:47:56