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master's thesis
Kreativnost u digitalnom marketingu na primjeru društvene mreže Instagram
2017. urn:nbn:hr:145:441910
Maurović, Marina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Maurović, M. (2017). Kreativnost u digitalnom marketingu na primjeru društvene mreže Instagram (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:441910

Maurović, Marina. "Kreativnost u digitalnom marketingu na primjeru društvene mreže Instagram." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:441910

Maurović, Marina. "Kreativnost u digitalnom marketingu na primjeru društvene mreže Instagram." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:441910

Maurović, M. (2017). 'Kreativnost u digitalnom marketingu na primjeru društvene mreže Instagram', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:441910

Maurović M. Kreativnost u digitalnom marketingu na primjeru društvene mreže Instagram [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:145:441910

M. Maurović, "Kreativnost u digitalnom marketingu na primjeru društvene mreže Instagram", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:441910

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Metadata
TitleKreativnost u digitalnom marketingu na primjeru društvene mreže Instagram
Title (english)CREATIVITY IN DIGITAL MARKETING ON THE EXAMPLE OF INSTAGRAM SOCIAL MEDIA PLATFORM
AuthorMarina Maurović
MentorMane Medić (mentor)
Committee memberMane Medić (predsjednik povjerenstva)
Committee memberBranimir Marković (član povjerenstva)
Committee memberDomagoj Karačić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2017-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Razvoj informacijske tehnologije i interneta te pojava društvenih mreža doveli su do novih načina komuniciranja s potrošačima. Najvažnije prednosti marketinške komunikacije putem interneta su interaktivnost, globalni doseg, ciljna usmjerenost, kreativnost, niske cijene, fleksibilnost i bolje profiliranje kupaca. Digitalni marketing dio je integriranih marketinških komunikacija koji se odvija na digitalnim platformama. U ovom diplomskom radu su malo pobliže istražene i analizirane teme kreativnosti, digitalnog marketinga, društvenih mreža, prije svega Instagrama. Danas postoji preko 700 milijuna korisnika Instagrama diljem svijeta, od kojih više od 300 milijuna koriste Instagram svaki dan. Kreiranjem sadržaja, poslovni subjekti na Instagramu mogu predstaviti proizvode ili usluge, izgraditi zajednicu, povećati svijest o proizvodu, dijeliti vijesti iz poduzeća, predstaviti kulturu i vrijednosti tvrtke, povećati lojalnost brendu te poboljšati marketing odnosa. Kreativnost postaje značajna konkurentska prednost poslovnog subjekta.
Abstract (english)
The development of information technologies and internet, as well the appearance of social networks, has lead to new ways of communication with consumers. The most important advantages of internet marketing communication are interactivity, global reach, target focus, creativity, low prices, flexibility and better consumer profiling. Digital marketing is a part of integrated marketing communications, taking place on digital platforms. There are over 700 mil. Instagram users around the world, 300 mil. of which use Instagram every day. By creating content, the companies can present their products or services on Instagram, create communities, raise product awareness, share company news, introduce the culture and values of the company and increase loyalty to the brand, as well as improve marketing relations. Creativity becomes a significant advantage of the company as far as competition is concerned.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:441910
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-10-30 12:21:37