Being a manager in the 21st century is a challenging task. Along with the five core functions that a manager has - planning, organizing, managing, controlling and leadership, if manager wants to succeed in winning new markets or maintaining an existing position, he must be innovative. The questions that started this graduate work are implied by themselves - Is the key to success always in innovation itself? How can company benefit from imitation? How well we perceive what innovation is and how some products have big success on market, while some remain uninvited. Management is dominated by two paths - the path of innovation and the path of imitation. In this graduate paper concept of innovation is explained in more detail and presented innovations that marked civilization and are still in use. Also, in this graduate paper work is description of the imitation like a possible strategy, used by companies to be competitive on the market. The reason for research of the imitation as an innovation is a great opportunity for contributing to the development of the company. Likewise, they enable the struggle and the positive competition on the market, they represent learning about the mistakes of competition, and also make easier for investors to invest in similar product on the market. Particular attention in this paper is devoted to the study of China, which has succeeded in economic capitalization. Throughout history, China has been a great force, which has set the foundations of today's trading through "The road of silk". The motivation for studying China is precisely the idea China creates through the foundations of the economy - with small resources creates new goods. China has learned ways to become a powerful country and everyday China is becoming increasingly powerful in the world economy.