prikaz prve stranice dokumenta Marketing društvenih mreža
Access restricted to students and staff of home institution
master's thesis
Marketing društvenih mreža
2017. urn:nbn:hr:145:115059
Kratofil, Ena
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Kratofil, E. (2017). Marketing društvenih mreža (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:115059

Kratofil, Ena. "Marketing društvenih mreža." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:115059

Kratofil, Ena. "Marketing društvenih mreža." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:115059

Kratofil, E. (2017). 'Marketing društvenih mreža', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 25 March 2025, https://urn.nsk.hr/urn:nbn:hr:145:115059

Kratofil E. Marketing društvenih mreža [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2025 March 25] Available at: https://urn.nsk.hr/urn:nbn:hr:145:115059

E. Kratofil, "Marketing društvenih mreža", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:115059

Please login to the repository to save this object to your list.
Metadata
TitleMarketing društvenih mreža
Title (english)MARKETING OF SOCIAL NETWORKS
AuthorEna Kratofil
MentorMarija Ham (mentor)
Committee memberMarija Ham (predsjednik povjerenstva)
Committee memberHelena Štimac (član povjerenstva)
Committee memberMarina Stanić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2017-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Internet se promatra kao tržište na kojem se odvija razmjena kako tradicionalnih tako sve više i novih vrijednosti, kao što su digitalni proizvodi i potpuno nove usluge. Samim time, Internet pruža podršku poduzećima, njihovom poslovanju i može se primjenjivati kod svih elemenata marketinškog miksa. Za Internet se slobodno može reći kako je danas postao mjesto sakupljanja informacija, a s obzirom da se može oglašavati gotovo sve, uspješnost oglašavanja postaje sve veća. Oglašavanje za poduzeća... More predstavlja idealan način pristupa do najšireg kruga potencijalnih korisnika i to ne samo u jednom gradu, regiji ili državi, već diljem cijelog svijeta. Ekspanzija društvenih mreža rezultirala je pridruživanjem novih korisnika zbog posla, oglašavanja, dijeljenja informacija, zabave ili druženja. Uzroci zbog kojih se sve veći broj poduzeća oglašava putem društvenih mreža su velik broj korisnika na jednom mjestu, niži troškovi, svakodnevno poboljšanje kvalitete, obogaćivanje sadržaja informacijama i kontinuirani razvoj oglašavanja. Radom će se prikazati svrha korištenja Interneta i društvenih mreža, koristi i prednosti njihovog oglašavanja te mogući negativni utjecaji koje ostavljaju na korisnike i poduzeća. Ključna prednost Internet marketinga i oglašavanja putem društvenih mreža je ta što će, s obzirom na svakodnevni razvoj novih i modernijih tehnologija kao i sve brži rast i napredak, ostati najpovoljnije i jedno od najučinkovitijih sredstava oglašavanja budućnosti. Less
Abstract (english)
The Internet is a market where exchange of traditional and new values take place, such as digital products and brand new services. By doing so, it provides support to businesses, their business, and can be applied to all the elements of a marketing mix. Internet is a place of merging all the information. Since almost everything can be advertised, advertising performance is becoming more and more successful. Advertising for businesses is the ideal way to reach the widest possible circle of... More potential users, not just in one city, region or state, but across the globe. Expansion of social networks has resulted in joining new users because of work, advertising, sharing information, entertainment, or socializing. The reasons why an increasing number of businesses are advertised through social networks is a large number of users in one place, lower costs, daily quality improvement, enrichment of information content, and continuous advertising development. The paper will show the purpose of using the Internet and social networks, their benefits, the benefits of advertising on social networks and the potential negative impacts that they leave on users and businesses. The key advantage of Internet marketing and social networking is that, given the daily development of new and more modern technologies, as well as ever faster growth and progress, it remains the most promising and one of the most effective means of advertising in the future. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:115059
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-11-08 10:10:04
accessibility

closeAccessibilityrefresh

If you wish to permanently save changes, click on Save, if not - your settings will be reset when you restart the browser.