Novi mediji oglašavanja

Franjić, Franka

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undergraduate thesis

Novi mediji oglašavanja

2017. urn:nbn:hr:145:140810

Franjić, Franka

Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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APA 6th Edition

Franjić, F. (2017). Novi mediji oglašavanja (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:140810

MLA 8th Edition

Franjić, Franka. "Novi mediji oglašavanja." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:140810

Chicago 17th Edition

Franjić, Franka. "Novi mediji oglašavanja." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:140810

Harvard

Franjić, F. (2017). 'Novi mediji oglašavanja', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 18 March 2025, https://urn.nsk.hr/urn:nbn:hr:145:140810

Vancouver

Franjić F. Novi mediji oglašavanja [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2025 March 18] Available at: https://urn.nsk.hr/urn:nbn:hr:145:140810

IEEE

F. Franjić, "Novi mediji oglašavanja", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:140810

Cite this item: https://urn.nsk.hr/urn:nbn:hr:145:140810

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Metadata

Title	Novi mediji oglašavanja
Title (english)	NEW MEDIA ADVERTISING
Author	Franka Franjić
Mentor	Mane Medić (mentor)
Committee member	Mane Medić (predsjednik povjerenstva)
Committee member	Zdravko Tolušić (član povjerenstva)
Committee member	Blaženka Hadrović Zekić (član povjerenstva)
Granter	Josip Juraj Strossmayer University of Osijek Faculty of Economics and Business in Osijek (Chair of Marketing) Osijek
Defense date and country	2017-09-25, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Marketing
Abstract	Oglašavanje je jedno od najmoćnijih alata marketinga. Kroz povijest su se mijenjali načini oglašavanja proizvoda i usluga. U posljednjih nekoliko godina ušli smo u doba „novih medija“. Potiskujući ostale komunikacijske medije, internet je postao najmoćniji masovni medij današnjice. Razvojem Web 2.0. promijeno se način komunikacije. Svijet postaje globalno selo u kojemu svi postaju povezani. Promjenom medija, promijenili su se i načini oglašavanja. Internet preuzima primat nad televizijom i... More
Keywords
Language	croatian
URN:NBN	urn:nbn:hr:145:140810
Study programme	Title: Marketing Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Public note	Za sažetak korišten uvod iz rada, ključne riječi izdvojio knjižničar
Created on	2017-11-16 14:49:42

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