This work is primarily about creation of an international advertising, starting from the international marketing in general, and the impact of globalization on international marketing and international advertising on – to that you come across the marketing mix, which leads to the Promotional mix and then to the very end of the advertising and in the end to the creation (process) of international advertising. International advertising as part of promotion is the process of communicating with consumers and the process of acceptance of products and services by consumers. Selection of targeted foreign markets and target groups of consumers in international advertising should always align with the goals set by the company achievment in some foreign markets. Characteristics of the environment and foreign markets directly affect the structure of Promotional mix - advertising. There are two basic possibilities in the international advertising such as standardization or adaptation of messages and media. In most cases it is used a combination of strategies. Advertising abroad should answer two questions: what is to be achieved (objectives) and how to achieve it (the strategy). The goals should align with the global marketing objectives and the specific goals of the country. As an example of creating an international advertising I chose "Cedevita Ltd." which is an integral part of the Atlantic Group Inc., one of the leading food companies in the region. I chose this example because it is advertised in the international market, and covers most of the criteria of international advertising. Cedevita business follows global trends and apply innovative methods in all business processes.