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master's thesis
Zvuk kao sredstvo upotpunjavanja kupovnog iskustva
2018. urn:nbn:hr:145:103985
Živković, Josipa
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Živković, J. (2018). Zvuk kao sredstvo upotpunjavanja kupovnog iskustva (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:103985

Živković, Josipa. "Zvuk kao sredstvo upotpunjavanja kupovnog iskustva." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:103985

Živković, Josipa. "Zvuk kao sredstvo upotpunjavanja kupovnog iskustva." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:103985

Živković, J. (2018). 'Zvuk kao sredstvo upotpunjavanja kupovnog iskustva', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:103985

Živković J. Zvuk kao sredstvo upotpunjavanja kupovnog iskustva [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:103985

J. Živković, "Zvuk kao sredstvo upotpunjavanja kupovnog iskustva", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:103985

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Metadata
TitleZvuk kao sredstvo upotpunjavanja kupovnog iskustva
Title (english)SOUND AS A MEANS OF SUPPLEMENTING PURCHASING EXPERIENCE
AuthorJosipa Živković
MentorDavorin Turkalj (mentor)
Committee memberDavorin Turkalj (predsjednik povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
Committee memberJulia Perić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2018-02-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Temeljni predmet istraživanja ovog diplomskog rada odnosio se na analizu tematike pod nazivom „Zvuk kao sredstvo upotpunjavanja kupovnog iskustva“. Današnje vrijeme je obilježeno činjenicom kako su kupci sve zahtjevniji, odnosno kako je tržišna konkurencija sve jača, kao i sama želja proizvođača da proizvod ili usluga budu percipirani od strane kupaca. U potrazi za određenim elementima koji bi upotpunili cjelokupnu sliku i doživljaj oko proizvoda ili usluge, zvuk ima iznimnu ulogu. Prema tome, glazba predstavlja poprilično značajan instrument upravljanja ljudskim emocijama, što u konačnici vodi i prema upotpunjavanju multimedijalnog doživljaja u trgovinama.
Abstract (english)
The main subject of this thesis work was to analyze the themes entitled „Sound as a means of complementing the multimedia experience in stores“. Today's time is marked by the fact that buyers are increasingly demanding, that is, how market competition is growing stronger, as well as the desire of the manufacturer to perceive the product or service from customers. In search of certain elements that would complement the overall picture and experience of the product or service, sound has an extraordinary role. Therefore, music is a rather significant human emotion management instrument, which ultimately leads to the completion of a multimedia experience in stores.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:103985
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-02-26 13:58:39