prikaz prve stranice dokumenta Način primjene Government to Bussiness (G2B) i Government to Citizens (G2C) portala s ciljem učinkovitog informiranja korisnika porezne uprave
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master's thesis
Način primjene Government to Bussiness (G2B) i Government to Citizens (G2C) portala s ciljem učinkovitog informiranja korisnika porezne uprave
2018. urn:nbn:hr:145:647080
Hajduković, Boris
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Hajduković, B. (2018). Način primjene Government to Bussiness (G2B) i Government to Citizens (G2C) portala s ciljem učinkovitog informiranja korisnika porezne uprave (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:647080

Hajduković, Boris. "Način primjene Government to Bussiness (G2B) i Government to Citizens (G2C) portala s ciljem učinkovitog informiranja korisnika porezne uprave." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:647080

Hajduković, Boris. "Način primjene Government to Bussiness (G2B) i Government to Citizens (G2C) portala s ciljem učinkovitog informiranja korisnika porezne uprave." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:647080

Hajduković, B. (2018). 'Način primjene Government to Bussiness (G2B) i Government to Citizens (G2C) portala s ciljem učinkovitog informiranja korisnika porezne uprave', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 10 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:647080

Hajduković B. Način primjene Government to Bussiness (G2B) i Government to Citizens (G2C) portala s ciljem učinkovitog informiranja korisnika porezne uprave [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 November 10] Available at: https://urn.nsk.hr/urn:nbn:hr:145:647080

B. Hajduković, "Način primjene Government to Bussiness (G2B) i Government to Citizens (G2C) portala s ciljem učinkovitog informiranja korisnika porezne uprave", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:647080

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Metadata
TitleNačin primjene Government to Bussiness (G2B) i Government to Citizens (G2C) portala s ciljem učinkovitog informiranja korisnika porezne uprave
Title (english)IMPLEMENTATION MEANS OF GOVERNMENT TO BUSINESS (G2B) AND GOVERNMENT TO CITIZENS (G2C) PORTAL WITH A GOAL OF EFFECTIVE INFORMATION OF TAX ADMINISTRATION USERS
AuthorBoris Hajduković
MentorDrago Ružić (mentor)
Committee memberDrago Ružić (predsjednik povjerenstva)
Committee memberAntun Biloš (član povjerenstva)
Committee memberDavorin Turkalj (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2018-03-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Finance
Abstract
U fokusu ovog rada je primjena modernih tehnologija u komunikaciji tijela državne uprave – Porezne uprave Republike Hrvatske, s njenim poreznim obveznicima, kako u vidu građana, obrtnika i nositelja samostalnih djelatnosti, tako i u vidu pravnih osoba – društava, neovisno o njihovom organizacijskom obliku u kojemu se pojavljuju na tržištu. Dio rada osvrt je na digitalno poslovanje uokvireno u jednako tako zanimljiv aspekt komuniciranja s javnošću tijela koja vrlo često prema svojim obveznicima moraju primjenjivati i donekle represivne stavove. Rad će, stoga, predstaviti teoretski dio odnosa s javnošću i digitalnog poslovanja. Kao uvod u praktični primjer poslužit će kratak povijesni pregled oporezivanja u Hrvatskoj, sažete informacije o poreznom sustavu i zakonski izvori postojanja Porezne uprave, kao i misija i vizija te podaci o samoj organizaciji. Eksterni odnosi s javnošću biti će prikazani kroz ciljeve i ciljne skupine za komunikaciju, dok će interna javnost raščlaniti vidove komuniciranja kroz analogne (tiskani materijali) i digitalne oblike u vidu Intraneta i e-learning sustava. Suština praktičnog dijela predstavljena je kroz elektronsko poslovanje putem Jedinstvenog portala Porezne uprave koji sadrži komponente za poslovanje s građanima (Government to Citizens – G2C) i pravnim osobama (Government to Business - G2B). Na kraju ovog rada bit će promatran portal i njegova uloga kroz prizmu primjene i otkrivanja mogućih potencijala u poslovanju i komuniciranju s njegovim korisnicima.
Abstract (english)
The focus of this paper is the use of modern technologies in the communication of state administration bodies - the Tax Administration of the Republic of Croatia, with its taxpayers, in the forms of citizens, tradesmen and holders of independent activities, as well as legal persons - companies, regardless of their organizational form they appear on the market. Part of the paper is a review of digital business framed in an equally so interesting aspect of the communication with public body that often have to apply some repressive attitudes to its payers. It will therefore work to present the theoretical part of public relations and digital business. An introduction to a practical example will provide a brief historical and present introduction of taxation in Croatia, a summary of information on the tax system and legal sources of tax administration, as well as mission and vision and information about the organization itself. External public relations will be outlined through the goals and target groups for communication, while the internal public will present the forms of communication through analogue (printed materials) and digital forms in the Intranet and e-learning system. The essence of the practical part is presented through electronic business through the Unified Tax Administration Portal (Croatian: Jedinstveni portal Porezne uprave) containing Government to Citizens (G2C) and Government to Business (G2B) components. At the end of this paper, the portal and its role will be monitored through the prism of application and discovery of potential business opportunities and communication with its users.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:647080
Study programmeTitle: Business economy; specializations in: Trade and logistics, Management
Course: Trade and logistics
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-03-29 08:26:23