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master's thesis
Marketing u slobodnom tržištu Europske Unije
2018. urn:nbn:hr:145:815702
Blažević, Antun
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

Cite this document

Blažević, A. (2018). Marketing u slobodnom tržištu Europske Unije (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:815702

Blažević, Antun. "Marketing u slobodnom tržištu Europske Unije." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:815702

Blažević, Antun. "Marketing u slobodnom tržištu Europske Unije." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:815702

Blažević, A. (2018). 'Marketing u slobodnom tržištu Europske Unije', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 18 March 2025, https://urn.nsk.hr/urn:nbn:hr:145:815702

Blažević A. Marketing u slobodnom tržištu Europske Unije [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2025 March 18] Available at: https://urn.nsk.hr/urn:nbn:hr:145:815702

A. Blažević, "Marketing u slobodnom tržištu Europske Unije", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:815702

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Metadata
TitleMarketing u slobodnom tržištu Europske Unije
Title (english)Marketing in the free market of the European Union
AuthorAntun Blažević
MentorZdravko Tolušić (mentor)
Committee memberZdravko Tolušić (predsjednik povjerenstva)
Committee memberBranko Matić (član povjerenstva)
Committee memberBranimir Marković (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2018-06-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Imajući u vidu činjenicu da države članice u procesu europske integracije imaju mogućnost pristupu jedinstvenom tržištu Europske unije, a da je isto jedno od temeljnih ekonomskih ideja samog nastanka Europske unije, ovaj rad pod naslovom „Marketing na slobodnom tržištu Europske unije“ razmatra aspekte marketinške komunikacije u uvjetima slobode, s osobitim naglaskom na moguća ograničenja i uvjete pod kojima do ograničenja dolazi. Nadalje, kroz definiciju i interpretaciju koncepta... More jedinstvenog tržišta Europske unije, još poznatog kao slobodno tržište ili unutarnje tržite Europske unije, pojašnjavaju se pojedinačno svaka od njegove četiri komponente: sloboda kretanja robe, sloboda pružanja usluga, sloboda kretanja osoba i sloboda kretanja kapitala te pojedini standardi oglašavanja i plasiranja roba, usluga i radne snage unutar takvog koncepta na tržište. S tim u svezi nastoji se ispitati koliko je marketinška komunikacija uistinu slobodna, je li podložna ograničenjima, kada i u kolikoj mjeri. Također, nastoji se pojasniti osnova ograničenja i svrha zaštite potrošača, prema europskom zakonodavstvu. U konačnici, sve navedeno potkrepljuje se statističkim pokazateljima u svrhu boljega razumijevanja stanja, ali i trendova i perspektive razvoja marketinga na jedinstvenom tržištu Europske unije. Less
Abstract (english)
Bearing in mind the fact that through the process of European integration the Member States have gained access to a single European market, which is one of the basic economic ideas of the creation of the European Union, this paper, whose tittle is „Marketing on the Free Market of the European Union", discusses aspects of marketing communication in conditions of freedom, whereby particular emphasis is put on possible restrictions and conditions under which these restrictions are... More imposed. Furthermore, by defining and interpreting the European Union's single market, which is also known as the free market or the internal market of the European Union, each of its four components are individually clarified: freedom of movement of goods, freedom of provision of services, freedom of movement of persons and freedom of movement of capital, as well as certain advertising standards and standards of placement of goods, services and workforce within such a concept. Hence, it is being examined how much marketing communication is truly free, is it susceptible to limitations, when and to what extent. In addition, the basis of the restrictions and the purpose of consumer protection are clarified in accordance with the European legislation. Lastly, all of the above is supported by statistical indicators, which enable a better understanding not only of the state, but also of trends and perspectives of marketing development on the single European market. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:815702
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-07-06 08:13:46
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