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master's thesis
Odlazak mladih iz Hrvatske: Makromarketinški aspekti
2018. urn:nbn:hr:145:354426
Bošnjaković, Marko
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Bošnjaković, M. (2018). Odlazak mladih iz Hrvatske: Makromarketinški aspekti (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:354426

Bošnjaković, Marko. "Odlazak mladih iz Hrvatske: Makromarketinški aspekti." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:354426

Bošnjaković, Marko. "Odlazak mladih iz Hrvatske: Makromarketinški aspekti." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:354426

Bošnjaković, M. (2018). 'Odlazak mladih iz Hrvatske: Makromarketinški aspekti', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 15 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:354426

Bošnjaković M. Odlazak mladih iz Hrvatske: Makromarketinški aspekti [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 April 15] Available at: https://urn.nsk.hr/urn:nbn:hr:145:354426

M. Bošnjaković, "Odlazak mladih iz Hrvatske: Makromarketinški aspekti", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:354426

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Metadata
TitleOdlazak mladih iz Hrvatske: Makromarketinški aspekti
Title (english)Croatian youth emigration: macro marketing aspects
AuthorMarko Bošnjaković
MentorMirna Leko Šimić (mentor)
Committee memberMirna Leko Šimić (predsjednik povjerenstva)
Committee memberĐula Borozan (član povjerenstva)
Committee memberJulia Perić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2018-07-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Iseljavanje iz Hrvatske je, već gotovo pola desetljeća od ulaska Hrvatske u Europsku uniju, i dalje tema koja budi izuzetno visok javni interes. Razloge za to valja tražiti u činjenici da kombinacija iseljavanja mladih, obrazovanih ljudi punih potencijala, uz već dugi niz godina negativan prirodni prirast i razmjerno visok udio starog stanovništva, čine demografsku sliku moderne Hrvatske katastrofalno lošom. Ovaj rad proučava teorijske odnose demografije i makromarketinga, nosi opći pregled demografije Hrvatske, i pokušava profilirati mlade iseljenike: odakle su, gdje odlaze, što tamo očekuju, i što ih je, u konačnici, ponukalo na iseljavanje
Abstract (english)
Croatian youth emigration is still a topic of public interest, even half a decade after Croatia entered European union. The reasons for that are to be found in the fact that the expulsion of young, educated people full of potential, along with the many years of negative natural population growth and relatively high proportions of elder people create catastrophic demographic picture of the present-day Croatia. This paper studies theoretical relations between demography and macro marketing, along with general overview of Croatian demographics, and tries to profile young Croatian emmigrants: who are they, where are they going, what do they expect to find there, and what motivated them to migrate in the first place.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:354426
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-07-11 08:08:57