Communication can be considered as one of the main developers of the global world, but its influence is not only global in character, it can have a major impact on subjects such as organizations. The process of communication and its way of doing within the organization can be considered as a bloodstream organization. Today, in a globalized and dynamic world, information has great value, so whoever manages to create an efficient mechanism of communication within an organization will have a strategic advantage. The organization must create such a communication system that is implemented efficiently in all directions within it, ie that it is effectively carried out horizontally and vertically through its hierarchy. In the modern world, the role of communication in crisis situations has increasingly begun. After natural cataclysms, wars, economic chaos that have caused colossal negative consequences on the world and humanity, crisis communication has become increasingly pronounced in the process of research and study. In order to put the crisis situations under control, and to reduce or eliminate the possible negative consequences, it is important to coordinate the various subjects. Effective and effective coordination provides the quality and speed of communication that is carried out among the involved entities. The subject of the final paper is to analyze the theme of the role and importance of the crisis communication process in crisis situations in the organization. The aim is to analyze the 2009 Crisis Case of Rudolph Unemployment in the theoretical part of the paper, where the definitions of conceptual terms will be presented. After the introductory chapter, the second chapter will explain the terms of business crisis and crisis management. Starting with the term, the features and sources of the business crisis will be explained, after which the role of crisis management will be explained, focusing on the importance and management strategies in crisis situations. In the research part of the paper, the Crisis Case of the Unemployment in Rudine, Croatian Railways, will be analyzed in 2009. After the introduction and chronological presentation of a crisis case, crisis communication will be critically analyzed. The last chapter is the closing chapter in which the conclusions of the paper will be presented.