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master's thesis
Važnost marketing plana kao dijela poslovnog plana u implementaciji poslovne ideje
2018. urn:nbn:hr:145:297023
Yousri, Heba
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

Cite this document

Yousri, H. (2018). Važnost marketing plana kao dijela poslovnog plana u implementaciji poslovne ideje (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:297023

Yousri, Heba. "Važnost marketing plana kao dijela poslovnog plana u implementaciji poslovne ideje." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:297023

Yousri, Heba. "Važnost marketing plana kao dijela poslovnog plana u implementaciji poslovne ideje." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:297023

Yousri, H. (2018). 'Važnost marketing plana kao dijela poslovnog plana u implementaciji poslovne ideje', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 09 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:297023

Yousri H. Važnost marketing plana kao dijela poslovnog plana u implementaciji poslovne ideje [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 November 09] Available at: https://urn.nsk.hr/urn:nbn:hr:145:297023

H. Yousri, "Važnost marketing plana kao dijela poslovnog plana u implementaciji poslovne ideje", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:297023

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Metadata
TitleVažnost marketing plana kao dijela poslovnog plana u implementaciji poslovne ideje
Title (english)Importance of marketing plan as part of a business plan in the implementation of business ideas
AuthorHeba Yousri
MentorZdravko Tolušić (mentor)
Committee memberZdravko Tolušić (predsjednik povjerenstva)
Committee memberBranko Matić (član povjerenstva)
Committee memberBlaženka Hadrović Zekić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2018-07-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Suvremeno poduzetništvo svoje funkcioniranje temelji na kreativnosti, inovativnosti, proaktivnom pristupu i preuzimanju rizika te odgovornosti za poduzetničke aktivnosti. Kreativni potencijal poduzetnika i njegovog tima utječe na kreiranje inovativnih proizvoda i usluga kojima se stvara prepoznatljivost i konkurentska prednost poduzeća. Kako bi poduzetnik što kvalitetnije ušao u svijet poduzetništva potrebno je sastaviti objektivan i atraktivan poslovni plan. Kroz rad se stavlja veliki naglasak na marketing plan, kao integralni dio poslovnog plana. Marketing plan predstavlja pisani dokument o ciljevima, strategijama i operativnim aktivnostima, koje su usmjerene ka kvalitetnijoj implementaciji poslovnog plana. Razradom poduzetničke ideje „Smart Food“ prikazuje se primjena poslovnog plana i donosi se zaključak o atraktivnosti i profitabilnosti ideje nakon izrade poslovnog plana.
Abstract (english)
Contemporary entrepreneurship is based on creativity, innovation, proactive approach and taking risks and responsibilities for entrepreneurial activities. The creative potential of entrepreneurs and its team influences the creation of innovative products and services that create the recognizability and competitive advantage of the company. In order for an entrepreneur to enter the world of entrepreneurship more effectively, it is necessary to create an objective and attractive business plan. Through the paper, a great emphasis is placed on the marketing plan, as an integral part of the business plan. The Marketing Plan represents a written document on goals, strategies and operational activities aimed at better quality implementation of a business plan. By developing an entrepreneurial idea, "Smart Food" shows the application of a business plan and brings a conclusion about the attractiveness and profitability of the idea after creating a business plan.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:297023
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-08-31 07:16:07