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undergraduate thesis
Utjecaj društvenih mreža na poslovanje
2018. urn:nbn:hr:145:569101
Čerkez, Iva
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

Cite this document

Čerkez, I. (2018). Utjecaj društvenih mreža na poslovanje (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:569101

Čerkez, Iva. "Utjecaj društvenih mreža na poslovanje." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:569101

Čerkez, Iva. "Utjecaj društvenih mreža na poslovanje." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:569101

Čerkez, I. (2018). 'Utjecaj društvenih mreža na poslovanje', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 01 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:569101

Čerkez I. Utjecaj društvenih mreža na poslovanje [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2025 April 01] Available at: https://urn.nsk.hr/urn:nbn:hr:145:569101

I. Čerkez, "Utjecaj društvenih mreža na poslovanje", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:569101

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Metadata
TitleUtjecaj društvenih mreža na poslovanje
Title (english)The impact of social networks on business
AuthorIva Čerkez
MentorJerko Glavaš (mentor)
Committee memberJerko Glavaš (predsjednik povjerenstva)
Committee memberIvana Barković Bojanić (član povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2018-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U ovom radu govorit će se o društvenim mrežama i njihovom utjecaju na današnje poslovanje. Pobliže će se pojmovno opisati okolina poduzeća i njezin utjecaj, Internet kao okolina, same društvene mreže te na primjeru 3 društvene mreže objasniti mogućnosti poslovanja. Razlog ovog istraživanja je sveprisutnost Interneta i društvenih mreža, kako u svakodnevnom životu, tako i u poslovnom okruženju. Razvojem tehnologije pružile su se brojne prednosti poduzećima da ostvare svoj potencijal i... More ojačaju brand, ali i temeljite promjene kojima se moraju prilagoditi. Ekonomija je postala ovisna o informacijama i oni koji se ne prilagode tim promjenama dovest će u pitanje svoj uspjeh i sam opstanak na tržištu. Pojavom društvenih mreža poslovanje se mora usmjeravati strateški, a ne samo taktički. Način poslovanja i odnos s kupcima bitno se promijenio. Potrebno je osmisliti nove strategije oglašavanja i promocije na društvenim mrežama kako bi se pridobili lojalni potrošači. Oglasi su prisutni u svakom kutku Interneta i tako utječu na podsvijest kupaca. Uz mala ulaganja moguće je doći do svih segmenata potrošača i stvarati kvalitetne odnose s njima. Prednosti korištenja društvenih mreža su svakako brojnije od nedostataka, te gotovo da danas nema osobe koja ne koristi barem jednu društvenu mrežu. Stoga je od velike važnosti shvatiti kako one funkcioniraju i prihvatiti mogućnosti globalnog, virtualnog tržišta na kojem se kupcima možemo približiti više nego ikada. Less
Abstract (english)
This paper deals with social networks and their impact on today’s business. Terms business environment and its impact, Internet as environment, and social networks will be defined, and three examples of doing business with social networks will be presented. Reason for the research is overall presence of Internet and social networks in everyday life and business environment. Development of technologies allowed multiple benefits for companies that help them utilize their potential... More and strengthen brand name, but also forced them to radical changes. Economy has become dependent on information and those who do not adapt to those changes, will jeopardize their success and market survival. With social networks, business has to be strategically positioned, not only tactically. Ways of doing business as well as customer relationship has significantly changed. It is important to create new marketing and promotion strategies on the social networks to gain loyal customers. Advertisements are present in every corner of the Internet impacting customers subconscious. With low investments, it is possible to access all segments of customers and create quality relationships. Benefits of social networks are higher than disadvantages, and today is hard to find a person that does not use any social networks. Therefore, it is important to understand how social networks function and accept possibility of global, virtual market where we can get closer than ever to customers. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:569101
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-11-14 07:54:33
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