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undergraduate thesis
Oblikovanje i komunikacija kampanje grupnog financiranja
2018. urn:nbn:hr:145:653201
Kraljević, Borna
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Kraljević, B. (2018). Oblikovanje i komunikacija kampanje grupnog financiranja (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:653201

Kraljević, Borna. "Oblikovanje i komunikacija kampanje grupnog financiranja." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:653201

Kraljević, Borna. "Oblikovanje i komunikacija kampanje grupnog financiranja." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:653201

Kraljević, B. (2018). 'Oblikovanje i komunikacija kampanje grupnog financiranja', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 14 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:653201

Kraljević B. Oblikovanje i komunikacija kampanje grupnog financiranja [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 November 14] Available at: https://urn.nsk.hr/urn:nbn:hr:145:653201

B. Kraljević, "Oblikovanje i komunikacija kampanje grupnog financiranja", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:653201

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Metadata
TitleOblikovanje i komunikacija kampanje grupnog financiranja
Title (english)Creating and communicating a crowdfunding campaign
AuthorBorna Kraljević
MentorAntun Biloš (mentor)
Committee memberAntun Biloš (predsjednik povjerenstva)
Committee memberDrago Ružić (član povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2018-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Grupno financiranje (engl. crowdfunding) je proces u kojem se putem interneta od javnosti traži financijska podrška u obliku donacija koja u konačnici predstavljaju početni kapital za realizaciju ideje, pokretanja proizvodnje, osnivanja poduzeća ili kakvog drugog poduzetničkog pothvata. Kao takvo, primarno zbog i s razvojem weba 2.0, steklo je planetarnu popularnost čiji trendovi pokazuju konstantan rast, a projekcije su takve i za nadolazeće vrijeme. Zbog tih okolnosti spada u jedan od ekonomskih trendova čije se postojanje nikako ne smije zanemariti. U radu se opisuje grupno financiranje te ističe koje su to prednosti i nedostaci istog, analiziraju se i temeljni modeli grupnog financiranja kao i platforme koje se temelje na tim modelima. Glavni dio rada obuhvaća postupke oblikovanja kampanje grupnog financiranja kao i njene promocije putem interneta. Fokus u tim glavnim dijelovima će biti na oblikovanju i komunikaciji kampanja grupnog financiranja temeljenih na nagradnom modelu kako je upravo on zaslužan za rast i razvoj ovog ekonomskom trenda.
Abstract (english)
Crowdfunding is a process of seeking financial support from the general public through the internet, in the form of donations, which ultimately represent the starting capital for the idea, startup, establishment of a company or any other entrepreneurial venture. As such, primarily due to and with the development of the web 2.0, it has gained planetary popularity whose trends are showing steady growth in the given time as well as in the upcoming. Because of these circumstances, it belongs to one of the economic trends which existence must not be neglected. In this paper, crowdfunding is described in general and covered by highlighting its advantages and disadvantages. Furthermore, underlying models of crowdfunding as well as the platforms based on those models are also described. The main parts of the paper are focused on the best practices in forming and creating crowdfunding campaigns as well as on the promotion over the internet. The focus in these key areas are on the design and communication of crowdfunding campaigns based on the reward model as it has shown to be the main reason for the success and growth of this economic trend.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:653201
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-11-15 11:40:07