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master's thesis
Poticanje kreativnosti i inovativnosti u poslovnom sustavu.
2018. urn:nbn:hr:145:014303
Marić, Anita
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

Cite this document

Marić, A. (2018). Poticanje kreativnosti i inovativnosti u poslovnom sustavu. (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:014303

Marić, Anita. "Poticanje kreativnosti i inovativnosti u poslovnom sustavu.." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:014303

Marić, Anita. "Poticanje kreativnosti i inovativnosti u poslovnom sustavu.." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:014303

Marić, A. (2018). 'Poticanje kreativnosti i inovativnosti u poslovnom sustavu.', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 20 January 2025, https://urn.nsk.hr/urn:nbn:hr:145:014303

Marić A. Poticanje kreativnosti i inovativnosti u poslovnom sustavu. [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2025 January 20] Available at: https://urn.nsk.hr/urn:nbn:hr:145:014303

A. Marić, "Poticanje kreativnosti i inovativnosti u poslovnom sustavu.", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:014303

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Metadata
TitlePoticanje kreativnosti i inovativnosti u poslovnom sustavu.
Title (english)Encourage creativity and innovativity in the business system
AuthorAnita Marić
MentorJerko Glavaš (mentor)
Committee memberJerko Glavaš (predsjednik povjerenstva)
Committee memberDražen Ćućić (član povjerenstva)
Committee memberDavor Dujak (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2018-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Razvoj poduzeća temelji se na razvoju novih proizvoda, pronalaženju novih tržišta, skupina kupaca i primjeni novih tehnologija. Stvaranje nečeg novog ili primjena starog na novi način je kreativnost, koja se često spominje kao jedna od važnih karakteristika poduzetnika. Najvažnija konkurentska prednost svake moderne organizacije je njezina sposobnost inoviranja. Inovacije su u uskoj vezi sa kreativnošću. Stoga, samo poduzeća koja uspiju učinkovito primijeniti kreativnost i inovacije, mogu se dalje razvijati.
Abstract (english)
The development of business is based on development of new products, finding new markets, groups of customers and application of new technologies. Creation of something new or application of something old in a new way is creativity, which is often mentioned as an important characteristic of a businessman. Basic competitive advantage of each company is his ability to innovate. Innovations are deeply related with creativity. Therefore, only companies who manage to apply creativity and innovations, are able to develop further.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:014303
Study programmeTitle: Business economy; specializations in: Management
Course: Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-12-11 16:12:59