prikaz prve stranice dokumenta Trgovina i trgovinske institucije u Osječko-baranjskoj županiji
Access restricted to students and staff of home institution
master's thesis
Trgovina i trgovinske institucije u Osječko-baranjskoj županiji
2018. urn:nbn:hr:145:085301
Perković, Monika
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Cite this document

Perković, M. (2018). Trgovina i trgovinske institucije u Osječko-baranjskoj županiji (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:085301

Perković, Monika. "Trgovina i trgovinske institucije u Osječko-baranjskoj županiji." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:085301

Perković, Monika. "Trgovina i trgovinske institucije u Osječko-baranjskoj županiji." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:085301

Perković, M. (2018). 'Trgovina i trgovinske institucije u Osječko-baranjskoj županiji', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 18 March 2025, https://urn.nsk.hr/urn:nbn:hr:145:085301

Perković M. Trgovina i trgovinske institucije u Osječko-baranjskoj županiji [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2025 March 18] Available at: https://urn.nsk.hr/urn:nbn:hr:145:085301

M. Perković, "Trgovina i trgovinske institucije u Osječko-baranjskoj županiji", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:085301

Please login to the repository to save this object to your list.
Metadata
TitleTrgovina i trgovinske institucije u Osječko-baranjskoj županiji
Title (english)Trade and trade institutions in Osijek-Baranja County
AuthorMonika Perković
MentorZdravko Tolušić (mentor)
Committee memberZdravko Tolušić (predsjednik povjerenstva)
Committee memberBranko Matić (član povjerenstva)
Committee memberAntun Šundalić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2018-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Trgovina je gospodarska djelatnost u kojoj fizičke i pravne osobe posreduju između proizvodnje i potrošnje kao kupci i prodavatelji roba i usluga, te kao sudionici na tržištu. Sve trgovinske institucije, s obzirom na količine roba i usluga koje kupuju i prodaju, te s obzirom na to prodaju li se krajnjem potrošaču ili posredniku, mogu se razvrstati na veletrgovinske institucije i maloprodajne trgovinske institucije. Trgovina je izuzetno važna za društveni i gospodarski razvoj, budući da... More povezuje potrošače i proizvođače. Fokus trgovine je na potrošačima budući da oni određuju što će se i kako proizvoditi, na koji će se način roba i usluge prezentirati i da li će potrošači biti zadovoljni kupljenim. Prema već navedenoj podjeli trgovinskih institucija, potrošačima se na razne načine nameću poljoprivredno – prehrambeni proizvodi, npr. na raznim sajmovima i izložbama, na tržnicama, koje su posjećivane gotovo na dnevnoj bazi, zatim, putem raznih zadruga i zastupništva, putem interneta, robnih kuća, i slično. No, na potrošačima je zapravo da sami odrede na koji će način funkcionirati sama ponuda, da li će preferirati više kupovinu poljoprivredno – prehrambenih proizvoda putem interneta, na sajmovima, ili na koji god način njima više odgovara. Proizvođačeva uloga leži u prilagođavanju potrošačima te predstavljanju svojih proizvoda i usluga na najbolji mogući način. Kako bi se to izvršilo na pravi način, potpomažu ih tržišni pomagači, koji mogu biti brokeri, aukcionari, trgovački zastupnici, zatim, špediteri, kreditne institucije, osiguravajuća društva i slično. Tržišni pomagači pružaju usluge poput uspostavljanja važnih kontakata, pružaju informacije o raznim istraživanjima, stvaraju propagandne poruke, pružaju financijsku pomoć, te mnoge druge usluge. Važno je ispitati zadovoljstvo potrošača kako bi se, ukoliko je to potrebno, poboljšala proizvodnja proizvoda, ali i sama prezentacija i, na poslijetku, osigurala već prodaja tih proizvoda. Less
Abstract (english)
Trade is an economic activity in which physical and legal persons mediate between production and consumption as buyers and sellers of goods and services, and as market participants. All trading institutions, given the amount of goods and services they buy and sell, and whether they are sold to the ultimate consumer or broker, can be classified into the wholesale and retail trade institutions. Trade is extremely important for social and economic development, as it connects consumers... More and producers. The focus of trade is on consumers since they determine what is going to be produced, or how is it going to be produced, and how the goods and services are going to be presented, and whether consumers are going to be satisfied with the purchase. According to the above-mentioned division of trade institutions, consumers are in many ways driven by agricultural products, eg. at various fairs and exhibitions, on markets that are visited daily, and through various cooperatives and dealerships, via Internet, and similar. But consumers are actually deciding what the bidding will work for themselves, whether they prefer to by more agricultural products online, at fairs, or in any way more suited to them. The manufacturer's role lies in adapting to consumers and presenting their products and services in the best possible way. To do this in the right way, they are assisted by market assistants, such as brokers, auctioneers, merchants, but also as credit institutions, insurance companies, etc. Market assistants provide services such as establishing important contacts, providing information on various research, creating propaganda messages, providing financial assistance, and many other services. It is important to examine consumer satisfaction in order to improve, if necessary, the production of product as well as the presentation itself and, in the end, ensure the sale of these products. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:085301
Study programmeTitle: Business economy; specializations in: Trade and logistics, Management
Course: Trade and logistics
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-12-11 17:48:41
accessibility

closeAccessibilityrefresh

If you wish to permanently save changes, click on Save, if not - your settings will be reset when you restart the browser.