The purpose of this paper is to show the role of communication in the organization. Communication is the transfer of information and ideas, and as such is important in both private and professional world. The development of communication skills and the development of relationships with employees plays a major role in the overall organizational growth. Communication is an indispensable part of the organization because it provides necessary information flow related to employees obligations and the description of their work. It is very useful to give feedback to employees about their work because then the employee knows what he is doing well and what he should improve. Many problems may arise from unsuccessful communications, but can be addressed by successful, appropriate communications. Successful and effective communication leads to improved performance at both organizational and personal level. This justifies why in recent times employers value the communication skills of their employers (both literary and oral) even more than other factors such as experience, knowledge, and age. One of the mistakes in communication is the personal perception of communication. However, communication skills can be learned and developed. Today, as technology becomes more and more advanced, communication is taking place at more rapid speed. Modern organizations communicate through electronic communications, which enables a fast flow of information, but can lead to organizational problems. One of the problems of electronic communications is the lack of unbalanced communications that affect the success of communication, since nonverbal communication is complementary to a verbal one, thus better transmitting the message you want to send. It is more difficult to develop and preserve the organizational culture and maintain trust and cooperative organization through electronic communication.