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undergraduate thesis
Prilagodba glazbene industrije u digitalnom okružju
2018. urn:nbn:hr:145:909471
Pintarić, Krešimir
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Pintarić, K. (2018). Prilagodba glazbene industrije u digitalnom okružju (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:909471

Pintarić, Krešimir. "Prilagodba glazbene industrije u digitalnom okružju." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:909471

Pintarić, Krešimir. "Prilagodba glazbene industrije u digitalnom okružju." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:909471

Pintarić, K. (2018). 'Prilagodba glazbene industrije u digitalnom okružju', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 11 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:909471

Pintarić K. Prilagodba glazbene industrije u digitalnom okružju [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 November 11] Available at: https://urn.nsk.hr/urn:nbn:hr:145:909471

K. Pintarić, "Prilagodba glazbene industrije u digitalnom okružju", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:909471

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Metadata
TitlePrilagodba glazbene industrije u digitalnom okružju
Title (english)Music Industry's Adaption in the Digital Environment
AuthorKrešimir Pintarić
MentorAntun Biloš (mentor)
Committee memberAntun Biloš (predsjednik povjerenstva)
Committee memberDrago Ružić (član povjerenstva)
Committee memberDavorin Turkalj (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2018-09-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Od trenutka kada je postao komercijalno dostupan općoj javnosti, internet je bio opisan kao svjetski fenomen koji će zauvijek promijeniti način na koji ljudi vode svoj svakodnevni život. Međutim, to je bio tek početak, uzimajući u obzir koliko je novih trendova i kreativnih načina njegovog korištenja generirao od njegovog postojanja. Kako se svaka poslovna organizacija prilagodila novom digitalnom okruženju, tako je dominirao i glazbenom industrijom. Naime, kako je digitalno okruženje imalo pozitivni utjecaj na oglašavanje i distribuciju glazbe, tako je imao i negativni, poput ilegalnog, besplatnog preuzimanja glazbenog kataloga te dovođenja u pitanje relevantnost izdavačkih kuća (ako individua može svoju pjesmu snimiti i distribuirati pjesmu na svom dlanu, pitanje je zašto mu je uopće potreban poticaj izdavačke kuće) i same (financijske) vrijednosti glazbenog sadržaja. 'Stapanjem' dva pojma koji imaju veliki utjecaj na masu ljudi – World Wide Web i glazba; u radu je promatrana prilagodba glazbene industrije internetu te kako se promocijske i distribucijske aktivnosti za glazbeni sadržaj i komunikacija sa kupcima/slušateljima razvijala zajedno sa novim mogućnostima interneta (primjerice društvene mreže i streaming usluge). U završnom radu je također analizirano na koji način glazbena industrija uspjela prilagoditi i adaptirati se postavljenim izazivačima kojima je bila eksponirana te do kojih je inovacija došlo u procesu.
Abstract (english)
From the moment it became commercially available to the general public, the Internet was described as a world phenomenon that will forever change the way people go through their everyday lives. However, that was just the beginning, considering how much new trends and creative ways of its usage generated since its existence. As each business organization adapted to the new digital surrounding, it dominated the music industry as well. Namely, as digital environment had a positive influence on promotion and distribution of music, it had the negative impact as well, such as illegal, free download of music catalog and questioning the relevancy of record labels (if an individual can record and distribute a song on the palm of his hand, the question is why does he need record label's support at all) and the (financial) worth of music content. Merging two terms that have a big impact on masses – World Wide Web and music; in the paper is observed music industry's adjustment to the Internet, and how promotion and distribution of music content and communication with buyers/listeners developed with Internet's new features (for instance social media and streaming services). In the final paper is also analyzed how the music industry music industry adapted to the challenges it faced and which innovations have generated in the process.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:909471
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-12-21 10:25:27